Australia - Mobile Broadband Market

  • June 2013
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 119 pages

Mobile Broadband setting the scene for future telecoms developments

Australia - Mobile Broadband - Statistical Overview and Forecasts

Mobile broadband access using the 3G and now the 4G/LTE networks has continued to expand as users add tablets, modems and phones to use alternative communication methods and cloud-based services. In the past year growth in mobile broadband numbers across Australia has begun to slow down, after previously seeing exponential growth rates.
Uptake of new services and mobile advertising is extremely difficult to track and forecast, but BuddeComm predicts mobile data revenue may approach $7-$8 billion in 2013.
The release of additional 4G networks and increases in capital expenditure by the mobile network operators will see increased market penetration of the availability of these 4G/LTE networks. The MNOs will be expecting a greater return on their investments, but BuddeComm expects an annual growth rate of around 3%, with ARPU continually falling as market pricing drives uptake.
In mid-2013 there are around three million 4G devices active on the two LTE networks that are provided by Optus and Telstra. When Vodafone, the third mobile network operator (MNO), activates its 4G network many more tens of thousands of users will be able to access 4G services. As more and more mobile broadband connections come into use in Australia the contention ratios of 3G and 4G services will also continue to rise.
There are now more than 12 million Facebook users in Australia and many of these use data-intensive graphics as they share images and files across the networks. So at times the networks become data-saturated with the MNOs continually chasing the data explosion with added capabilities in an effort to reduce their overall costs.
This report provides an overview of the mobile broadband market in Australia, including usage statistics, ARPU across operators, industry estimates and forecasts, and analysis of key market trends. The information is provided in text, tabular and easy-to-read chart formats.

Highlights of the report:

Mobile Media Providers - the report provides information on the major mobile media providers and the services they offer in relation to mobile content.
PSMS Portals and Apps - this market is being increasingly replaced by apps and pushed back into its core market of gaming, adult chat services and horoscopes.
Mobile TV - we provide an overview of the mobile TV market in Australia, with analysis of marketing strategies; some background information is also supplied on the technologies and players behind the service.
SMS - the report gives an overview of the mobile data SMS market in Australia, including SMS usage statistics and analysis of key market trends.
M-Banking and M-Payments - by 2015 it is expected that m-banking will overtake online banking in the number of transactions done electronically.
Smartphone, Tablet and Handset Market - the report provides statistics, trends in handsets and an overview of the market. Information is also given on mobile recycling and developments in the industry, including the rise of smartphone penetration. The information and data are presented in text and across a range of tabular and easy-to-read chart formats.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table Of Contents

1. Statistical Overview of the Market and Industry Forecasts
1.1 Market overview and analysis
1.1.1 The market in 2013
1.1.2 Uptake in 4G adds to mobile broadband users
1.1.3 Vodafone launches LTE
1.1.4 Mobile data and messaging exceeds voice revenues
1.1.5 Globalgig hotspot local and international data roaming
1.1.6 Capital expenditure builds into the future
1.1.7 Overview of 4G frequency usage
1.1.8 Spectrum reallocations
1.1.9 Hardware drives applications
1.1.10 Mobile broadband to drive structural change
1.1.11 Mobile broadband slowly substitutes fixed services.
1.2 Mobile broadband market statistics
1.2.1 Mobile broadband subscribers
1.2.2 Mobile broadband revenues
1.2.3 Fixed wireless broadband market
1.3 Forecasts and other developments
1.3.1 Watch out for the next WiFi wave
1.3.2 Mobile broadband boom the killer app FttH
1.3.3 4G fixed-Wireless NBN for regional Australia
1.3.4 Fixed/mobile call market
1.3.5 Revenue forecasts
1.3.6 Overview of mobile broadband worldwide
2. Market and Industry Surveys and Statistics
2.1 Introduction
2.2 Recent surveys
2.2.1 Remote access and operation needed
2.2.2 Grey Nomads and seniors internet usage uptake increases
2.3 Australian Mobile Phone Lifestyle Index
2.3.1 Australian Interactive Media Industry Association (AIMIA) 8th survey 2012
2.3.2 Mobile phones and operators
2.3.3 Mobile phone usage
2.3.4 Smartphone users use more email and data
2.3.5 Content and services accessed 2011 - 2012
2.3.6 Information services
2.3.7 Advertising on the mobile phone
2.3.8 M-commerce
2.4 Mobile data observations
2.4.1 usage and speeds increasing
2.4.2 Study confirms network quality depends on technology
2.5 Mobile data and average revenue per user (ARPU)
2.5.1 Overview
2.5.2 Revenue statistics
3. Infrastructure Developments HSPA and LTE
3.1 High-speed mobile networks
3.1.1 High-speed packet access (HSPA)
3.1.2 Long-term Evolution (LTE)
3.2 Australian mobile broadband operators
3.2.1 Optus
3.2.2 Telstra
3.2.3 Vodafone Hutchison Australia (VHA)
3.3 Mobile broadband market
3.3.1 Overview and analysis
3.3.2 Data growth
3.3.3 Mobile industry gets some spectrum certainty
3.3.4 Neutral broadband connections for HSDPA
3.3.5 Will LTE steal the broadband revolution?
3.3.6 Applications overview
4. The Key Mobile Media Players
4.1 Mobile operators
4.1.1 Optus
4.1.2 Telstra BigPond Music (BPM) MobileFun
4.1.3 Vodafone Australia
4.2 Service providers
4.2.1 BlinkMobile
4.2.2 Jumbuck Entertainment Ltd (Jumbuck)
4.2.3 Mnemon Ltd (was Mnet Group)
4.2.4 Mobile Embrace Limited (MobileActive)
4.2.5 MOKO.mobi
4.2.6 Enero (Photon Group)
4.2.7 Oxygen8 Communications
4.2.8 Red Oxygen
5. Mobile Media
5.1 SMS - Overview and Statistics
5.1.1 Background information on SMS
5.1.2 SMS market overview
5.1.3 Overview of SMS services in Australia
5.1.4 Usage statistics
5.2 PSMS Portals and Apps
5.2.1 The market into 2013
5.2.2 Is SMS technology safe
5.2.3 Will social messaging end SMS revenue
5.2.4 Smart phone apps market
5.2.5 Consumer protection
5.2.6 Key players in the premium rate SMS (PSMS) market
5.2.7 PSMS revenues
5.3 M-Banking and M-Payments
5.3.1 Market Overview, analysis and statistics
5.3.2 Projects and Services
5.3.3 M-Commerce Developments
5.4 Mobile TV
5.4.1 What is mobile TV?
5.4.2 Market overview and analysis
5.4.3 Cloud-based mobile TV
5.4.4 Major players
6. Smartphone, Tablet and Handset Market
6.1 Market overview mid-2013
6.1.1 Trends in mobile handset market
6.1.2 4G market increasing
6.1.3 Telstra's T-Hub 2 moving fixed-line customers to the future NBN
6.2 Predictions into 2013 and beyond
6.2.1 Smartphone data usage to increase
6.2.2 Online usage
6.2.3 Tablets and e-readers
6.3 Smartphone, tablet and handset statistics
6.3.1 Shipments
6.3.2 Handset recycling
6.3.3 Handset supplier market shares
6.3.4 Smartphones and internet usage
6.3.5 Tablet uptake increasing
6.4 Analysis
6.4.1 Mobile vendors set to lose the proprietary battle
6.4.2 Mid-tier mobile phones to decline
6.5 Market surveys
6.5.1 Overview
6.5.2 Smartphones lead to higher data spend
6.5.3 Tablet usage
6.5.4 Smartphone users are action buyers
6.5.5 Tablet uptake and usage increases
6.5.6 Phone usage for no phone activities increasing
6.6 The future of the smartphone market
6.6.1 Hardware becomes a utility platform
6.6.2 Platform for innovation and industry transformation
6.6.3 Breaking into new markets
6.6.4 Who will dominate the WiFi market?
6.6.5 Conclusion
Table 1 Wireless broadband subscribers by access type and annual change 2007 - 2013
Table 2 Mobile broadband subscribers by mobile network operator 2007 - 2013
Table 3 Mobile broadband subscriber growth 2008 - 2013
Table 4 Estimated mobile broadband data downloaded in Petabytes 2007 - 2013; 2015
Table 5 Estimated mobile broadband revenues and annual change 2007 - 2013
Table 6 Mobile broadband monthly ARPU 2007 - 2013
Table 7 Fixed wireless broadband subscribers by major operator 2008 - 2013
Table 8 WiFi hotspots at the peak in the late 2000s
Table 9 Forecast mobile broadband and voice revenues 2008; 2013; 2018
Table 10 Worldwide mobile broadband subscriptions 2010 - 2013
Table 11 OECD mobile broadband subscriptions 2011- 2012
Table 12 Top ten OECD countries by wireless broadband subscriptions 2011 - 2012
Table 13 Mobile data downloaded versus mobile subscribers 2011 - 2012
Table 14 Telstra average mobile broadband revenue per user per month 2008 - 2013
Table 15 Blended mobile data ARPU per customer by major operator 2010 - 2012
Table 16 Average 3G mobile broadband speed data in Australia 2008 - 2013
Table 17 Telstra 4G / LTE devices voice versus mobile broadband 2011 - 2013
Table 18 Average 4G mobile broadband speed data in Australia 2010 - 2013
Table 19 Jumbuck key financial performance indicators H1 FY2012 - H1 FY2013
Table 20 Jumbuck key financial performance indicators 2010 - 2012
Table 21 Mnemon key financial performance indicators H1 FY2012 - H1 FY2013
Table 22 Mobile Embrace key financial performance indicators 2010 - 2012
Table 23 Mobile Embrace key financial performance indicators H1 FY2012 - H1 FY2013
Table 24 Mobi.moki key financial performance indicators H1 FY2012 - H1 FY2013
Table 25 Mobi.moki key financial performance indicators 2010 - 2012
Table 26 Enero key financial parameters H1 2011 - H1 2013
Table 27 Enero (Photon Group) key financial parameters 2010 - 2012
Table 28 Cost of sending a standard SMS by mobile network operator 2012 - 2013
Table 29 Estimated numbers of SMS sent 2009 - 2013
Table 30 Number of Telstra sent SMSs 2009 - 2013
Table 31 The decline in SMS data revenues 2010 - 2012
Table 32 Estimated numbers of SMS sent (historical) 2003 - 2008
Table 33 Number of Telstra sent SMSs (historical) 2005 - 2008
Table 34 MMS and SMS numbers SMS sent (historical) 2008 - 2011
Table 35 Weekly app usage by selected demographic 2012
Table 36 Estimated app market revenue 2009 - 2015
Table 37 Users who pay for mobile applications by app type 2010 - 2012
Table 38 Mobile premium service complaints by major provider 2010 - 2012
Table 39 Estimated revenues PSMS market 2004 - 2012
Table 40 Popularity of contactless payments using smartphones 2011 - 2012
Table 41 Australian handset shipments 2009 - 2013
Table 42 Australian handset shipments (historic) 2004 - 2008
Table 43 Key recycling indicators Mobile Muster 2006 - 2013
Table 44 Estimated Australian handset supplier market share major suppliers 2008 - 2011
Table 45 Australian 3G handset market (historic) by major operator 2008 - 2010
Table 46 Use of advanced phone features % of mobile users who access rich media and other smartphone features
Table 47 Smartphone use of the internet 2010 - 2011
Table 48 Estimated tablet users 2010 - 2012; 2015 - 2016
Table 49 Low-end, mid-tier and high-end mobile device markets percentage of units sold 2007; 2013.
Table 50 Apps info and payment plan data 2009 - 2012
Table 51 Sale percentage of mobile apps that are purchased on a smartphone 2010 - 2012
Table 52 Typical selected usage pattern of a tablet user 2012
Chart 1 Overview of mobile broadband subscribers by mobile network operator 2007 - 2013
Chart 2 Overview of estimated mobile broadband data downloaded in petabytes 2007 - 2013; 2015
Chart 3 Overview of use of technology by seniors 2011 - 2012
Chart 4 Overview of information services used by mobile phone users 2011 - 2012
Chart 5 Overview of average 3G mobile broadband speeds 2008 - 2013
Chart 6 Overview of Telstra 4G / LTE devices voice versus mobile broadband 2011 - 2013
Chart 7 Overview of average 4G mobile broadband speeds 2010 - 2013
Chart 8 Overview of Jumbuck revenue mix by region of operation 2012
Chart 9 Overview of Jumbuck long-term share trending 2004 - 2013
Chart 10 Overview of Mnemon long-term share trending 2007 - 2013
Chart 11 Overview of Mobile Embrace key financial performance indicators 2010 - 2012
Chart 12 Overview of Mobile Embrace long-term share trending 2007 - 2013
Chart 13 Overview of Mobi.moki key financial performance indicators 2010 - 2012
Chart 14 Overview of Mobi.moki revenue stream by country of operation 2012
Chart 15 Overview of Mobi.moki long-term share price trending 2007 - 2013
Chart 16 Overview of Enero share price trading 2012 - 2013
Chart 17 Overview of Australian apps market revenue estimates 2009 - 2015
Chart 18 Overview of estimated revenues PSMS market 2004 - 2012
Chart 19 Overview of PSMS revenue mix of downloads
Chart 20 Overview of Australian handset shipments 2004 - 2013
Chart 21 Overview of tonnes of mobile equipment collected versus public awareness 2006 - 2013
Chart 22 Overview of estimated market share of Australian handsets by major supplier 2008 - 2012
Chart 23 Overview of smartphone apps info and paid plan data 2009 - 2012
Chart 24 Overview mobile apps that are purchased on a smartphone 2010 - 2012
Exhibit 1 Overview of past frequency division duplex (FDD) and TD-LTE trials
Exhibit 2 Key issues for mobility industry
Exhibit 3 Some background information on Planet 3
Exhibit 4 MOKO.mobi at a glance 2013
Exhibit 5 Overview of Mobi-moki subsidiary companies 2012
Exhibit 6 Enero at a glance 2013
Exhibit 7 Background information on Information Dialling Services (IDS)
Exhibit 8 5th Finger historical company background information
Exhibit 9 An overview of Gemalto
Exhibit 10 Key national and major smaller players in the PSMS market
Exhibit 11 How appealing are contactless payments 2011 - 2012
Exhibit 12 PayPal SMB Statistics 2013
Exhibit 13 Overview of Q-Jumper and Easy Canteen by mHITs
Exhibit 14 Overview of the now defunct cloud- based mobile TV services
Exhibit 15 Background information on the defunct Optus TV Now service

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