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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market

  • October 2014
  • -
  • GlobalData
  • -
  • 71 pages

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Summary
Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The Chinese Make-up market is primarily driven by consumers’ desire for products that meet their age-related needs; future opportunities exist to target the maturing working generation, who will increasingly look for products with anti-aging benefits
- Quality is also important in China, which leads to a general preference for products from established brands
- Consumers use Make-up to enhance their professional image
- Value for money will remain an important motivator of Make-up consumption

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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- Key consumer demographic groups driving consumption within the Chinese market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008–2018 for China and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Identification of substitutes to Make-up and how these alternatives are performing in the market.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and China-specific product innovation targeting key consumer needs.

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of China’s Make-up consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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