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Telco Cloud

  • October 2014
  • -
  • IDATE

This report is part of our Cloud & Infrastructure series which in 2014 includes:
- an Excel database, updated annually
- a state of the art report in PowerPoint, updated annually
- four in-depth reports in Word, with a summary in PowerPoint
- preferred access to our Network infrastructure experts

This report provides an in-depth exploration of telecom carriers' positioning and strategies in the enterprise cloud computing market. It identifies the impediments and assets that telcos have in establishing a solid and lasting foothold in the different cloud segments: IaaS, PaaS and SaaS.

The report also delivers an analysis of how telcos and the market's dominant players are positioned in each cloud segment and supplies estimates of telcos' share of the cloud computing market, along with revenue projections for the next five years.

Table Of Contents

Telco Cloud
Table of contents
1. Executive Summary ...... 7
1.1. The cloud: still a fast growing market... 8
1.2. The cloud: challenges for telcos..... 9
1.3. Different strategies for the market leaders 10
1.3.1. Entering the market through different channels..... 10
1.3.2. New distribution channels .. 10
2. Methodology and definitions 11
2.1. IDATE's general methodology ...... 11
2.2. Methodology specific to this report..... 12
3. Main concepts ...... 13
3.1. Cloud computing 13
3.1.1. Infrastructure as a Service - IaaS and server collocation ... 13
3.1.2. Platform as a Service - PaaS ... 14
3.1.3. Software as a Service - SaaS... 14
3.1.4. Communications as a Service - CaaS.... 14
3.1.5. The public, private and hybrid cloud. 15
3.2. Distributing cloud services .... 16
3.2.1. Direct distribution.. 17
3.2.2. Wholesale distribution . 17
3.2.3. Cloud brokering.... 17
3.3. Data centre... 17
3.4. Key market factors and critical development variables. 18
3.4.1. Flexibility, agility, interoperability ...... 20
3.4.2. Pay-as-you-go billing... 21
3.4.3. Public authority involvement...... 21
3.4.4. Data protection and privacy 22
3.4.5. Service Level Agreements and Quality of Service. 22
4. Cloud markets ...... 24
4.1. The IaaS market.. 25
4.1.1. Size of the market 25
4.1.2. Market structure and ecosystem ...... 26
4.1.3. Outlook... 26
4.2. The PaaS market 27
4.2.1. Size of the market 27
4.2.2. Market structure and ecosystem ...... 28
4.2.3. Outlook... 28
4.3. The SaaS market 29
4.3.1. Size of the market 30
4.3.2. Market structure and ecosystem ...... 30
4.3.3. Outlook... 31
4.4. Wholesale distribution..... 31
4.4.1. Market structure and ecosystem ...... 31
4.4.2. Outlook... 31
4.5. Cloud brokering.. 32
4.5.1. Market structure and ecosystem ...... 32
4.5.2. Outlook... 32
4.6. Private/hybrid cloud.. 32
5. Top cloud company strategies. 34
5.1. IT company strategies ..... 34
5.1.1. Microsoft. 35
5.1.2. IBM.. 35
5.1.3. Rackspace .... 36
5.2. OTT company strategies . 38
5.2.1. Amazon .. 38
5.2.2. Google.... 39
5.3. Cloud broker strategies ... 41
5.3.1. Jamcracker.... 41
5.3.2. AppDirect ...... 42
5.4. Telco strategies.. 43
5.4.1. Sprint...... 45
5.4.2. Verizon ... 46
5.4.3. KPN. 46
5.4.4. Belgacom ...... 48
5.4.5. Orange Business Services . 48
5.4.6. Telefónica...... 50
5.4.7. Deutsche Telekom ...... 51
6. Telcos' place in the cloud market ... 52
6.1. Telcos vs. OTT vendors... 52
6.1.1. Telcos' major competitive advantages .... 52
6.1.2. Different positioning from OTT vendors... 53
6.1.3. Various distribution channels .... 53
6.2. Why the cloud is good for telcos .. 54
6.2.1. Strengthen customer relations and satisfaction..... 54
6.2.2. New revenue opportunities. 54
6.2.3. Possible new services . 54

Tables and Figures
Table 1: Top 9 most popular public clouds ... 25
Table 2: Top IT companies' cloud strategies 34
Table 3: The top OTT companies' cloud strategies .... 38
Table 4: Overview of cloud broker strategies 41
Table 5: Overview of telcos' cloud strategies 44
Table 6: Sprint's main cloud services, and associated partnerships 45
***
Figure 1: Growth of the global enterprise cloud computing market by segment, 2013-2018 . 8
Figure 2: Growth of enterprise cloud revenue by type of player, 2013-2018..... 9
Figure 3: The different cloud architectures..... 15
Figure 4: Overview of the different means of distributing cloud services by and to telcos ... 16
Figure 5: Cloud computing: benefits and challenges for businesses 19
Figure 6: Telcos' reasons for adopting cloud computing solutions.... 19
Figure 7: Cloud computing adoption by region ..... 24
Figure 8: Industry adoption of cloud computing, by sector.. 24
Figure 9: IaaS and private cloud hosting solutions used by businesses .. 25
Figure 10: Global IaaS market growth, 2013-2018 . 26
Figure 11: Global PaaS market growth, 2013-2018 27
Figure 12: Most widely used cloud applications (today and within 18 months). 29
Figure 13: Global SaaS market growth, 2013-2018 30
Figure 14: Private cloud usage ... 33
Figure 15: The different public cloud services sold by Rackspace...... 36
Figure 16: Growth of Amazon's “other” revenue, including income from Amazon Web Services . 38
Figure 17: Location of Google data centres worldwide, in 2014 .. 40
Figure 18: Jamcracker marketplace solution ... 41
Figure 19: AppDirect marketplace deployed by T-System.... 42
Figure 20: KPN's Open Cloud Store platform .. 47
Figure 21: Main IaaS cloud solutions sold by Orange.... 49

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