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Alcoholic Drinks in the Philippines

  • June 2016
  • -
  • Euromonitor International
  • -
  • 79 pages

Following signs of recovery in the alcoholic drinks market in 2014, total volume sales declined slightly in 2015. The lower demand for domestic lager and dark rum contributed to the overall decline, especially since these products account for significant volume shares. The excise tax increases on fermented liquors and spirits also partly drove the decline in alcoholic drinks. Meanwhile, wine registered strong total volume growth, which demonstrates that the category was the least affected by exc...

Euromonitor International’s Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in the Philippines
ALCOHOLIC DRINKS IN THE PHILIPPINES
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Demand for Alcoholic Drinks Declines Slightly in 2015
Whiskies Remains the Fastest Growth Category in Spirits
Emperador Acquires Beam Suntory's Spanish Brandy and Sherry Business
On-trade Consumption Strengthens
Wine Remains the Fastest Growing Category
Key Trends and Developments
Emperador Acquires Beam Suntory's Spanish Brandy and Sherry Business
Whiskies Remains the Fastest Growth Category Within Spirits
the Cocktail Culture Strengthens in the On-trade Channel
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015 - Red Horse
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015 - Red Horse
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015 - Carlo Rossi California Red Wine
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015 - Carlo Rossi California Red Wine
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015 - Johnnie Walker Red Label
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources
Emperador Distillers Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 4 Emperador Distillers Inc: Key Facts
Summary 5 Emperador Distillers Inc: Operational Indicators
Competitive Positioning
Summary 6 Emperador Distillers Inc: Competitive Position 2015
Ginebra San Miguel Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 7 Ginebra San Miguel Inc: Key Facts
Summary 8 Ginebra San Miguel Inc: Operational Indicators
Competitive Positioning
Summary 9 Ginebra San Miguel Inc: Competitive Position 2015
San Miguel Brewery Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 10 San Miguel Brewery Inc: Key Facts
Summary 11 San Miguel Brewery Inc: Operational Indicators
Competitive Positioning
Summary 12 San Miguel Brewery Inc: Competitive Position 2015
Tanduay Distillers Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 13 Tanduay Distillers Inc: Key Facts
Summary 14 Tanduay Distillers Inc: Operational Indicators
Competitive Positioning
Summary 15 Tanduay Distillers Inc: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 16 Lager by Price Band 2015
Category Data
Table 25 Sales of Beer by Category: Total Volume 2010-2015
Table 26 Sales of Beer by Category: Total Value 2010-2015
Table 27 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 28 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 33 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 34 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 36 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 37 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 39 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 41 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 42 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 43 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 46 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 47 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 53 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 54 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 55 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 17 Benchmark Brands 2015
Category Data
Table 60 Sales of Spirits by Category: Total Volume 2010-2015
Table 61 Sales of Spirits by Category: Total Value 2010-2015
Table 62 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 63 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 69 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 71 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 72 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 74 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 75 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 76 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 77 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 78 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 79 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 80 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 81 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 82 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 83 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 84 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Wine by Category: Total Volume 2010-2015
Table 88 Sales of Wine by Category: Total Value 2010-2015
Table 89 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 90 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 91 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 92 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 93 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 94 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 95 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 97 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 98 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 99 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 100 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 101 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 102 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 103 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 104 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 105 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 106 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 107 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 108 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 109 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 110 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 111 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 112 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 113 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 114 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 115 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 116 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 117 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 118 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 119 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 120 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 121 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 122 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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