Table of Contents
In 2013, new excise duties of around 160% higher than the previous year resulted in super-premiumisation of the category; instead of shifting part of their consumption onto potentially less expensive lagers, consumers have maintained, and even reinforced, their preference for premium beers, even if it meant drinking less. As per trade sources, the French market is highly atypical when compared to other countries, and buying behaviours confirm the exception that French consumers have a very...
Euromonitor International’s Beer in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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