Despite one of the best financial year results in 2015 and a strong portfolio of global brands, including the 2016 acquisition of a 49% stake in the economy brand Prizeotel, Carlson has been struggling to keep up with average market growth since 2011. To improve future performance in an increasingly consolidating industry, in 2016, HNA Group and Carlson Hospitality Group Inc, signed an agreement for the acquisition of Carlson Hotels Inc, including its 51.3% stake in The Rezidor Hotel Group.
Euromonitor International’s Carlson Cos Inc in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Carlson Cos Inc in Travel (World) Carlson Cos Inc in Travel (World) Euromonitor International September 2016 Scope of the Report Strategic Evaluation Competitive Positioning Category and Geographic Opportunities Brand Strategy Operations Recommendations