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Consumer Lifestyles in Vietnam

  • February 2016
  • 42 pages
  • Euromonitor International
Report ID: 2439206

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Consumers have benefited from increasing levels of disposable income in recent years. Indeed, between 2010 and 2015 disposable income increased (in real terms) by a 32%. In turn, consumer spending increased 33% over the same period, driven in large part by expenditure by the burgeoning middle-class. In addition to boosting spending, rising income levels have also prompted households to save more. Vietnam enjoys a large proportion of young consumers and this is reflected by spending habits.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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