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Consumer Lifestyles in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Consumers have benefited from increasing levels of disposable income in recent years. Indeed, between 2010 and 2015 disposable income increased (in real terms) by a 32%. In turn, consumer spending increased 33% over the same period, driven in large part by expenditure by the burgeoning middle-class. In addition to boosting spending, rising income levels have also prompted households to save more. Vietnam enjoys a large proportion of young consumers and this is reflected by spending habits.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Lifestyles in Vietnam
CONSUMER LIFESTYLES IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Lifestyles in Vietnam
Chart 1 Lifestyles in Vietnam
Top Five Consumer Trends
Children Remain the Major Driver of Household Spending
Consumers Increasingly Seeking Local Products
Growing Health-consciousness Driving Demand for Healthier Products
Increased Demand for Products and Services Focused on Speed, Convenience and Comfort
Young Consumers Increasingly Seek Products That Express Their Individuality
Consumer Segmentation
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Kids
Chart 3 Chart3 Kids in Focus 2000-2020
Tweenagers
Chart 4 Tweens in Focus 2000-2020
Teens
Chart 5 Teens in Focus 2000-2020
Young Adults
Young People Opt To Travel During Traditional Tet Holiday
Chart 6 Young Adults in Focus 2000-2020
Middle Youth
Chart 7 Middle Youth in Focus 2000-2020
Mid-lifers
Chart 8 Mid-Lifers in Focus 2000-2020
Late-lifers
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Home Ownership
Chart 10 Home Ownership 2000-2020
Household Profiles
Chart 11 Household Profiles 2000-2020
Running Costs
Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Eating Habits
Chart 14 Food Expenditure Profile 2000-2020
Drinking Habits
Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Demand for Collagen Treatments Rises
Male Grooming and Fashion Trends
Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
Chart 17 Health of the Nation 2000-2020
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Leisure Time
Vacations
Public Holidays, Celebrations and Gift-giving
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Getting Around
Private Transport
Chart 20 Getting Around on Private Transport 2000-2020
Public Transport
Commuting
Chart 21 Getting Around on Public Transport 2000-2020












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