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Health and Wellness in South Africa

  • April 2016
  • -
  • Euromonitor International
  • -
  • 83 pages

Summary

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Naturally healthy food and beverages continued to clearly lead overall sales of health and wellness in South Africa in 2015 recording 13% value growth. Monetary value is the primary driver for food and beverages purchases in South Africa with deemed nutritional benefits secondary; this is especially relevant among lower living standards measure (LSM) consumers. Most naturally healthy food products often carry lower unit prices and tend to appeal to consumers with varying awareness about healthy...

Euromonitor International's Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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