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Mobile Phones in Mexico, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 20 pages

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2013 and early 2014 witnessed the emergence of a new generation of smartphones, following the launch of the iPhone 5S and the Samsung Galaxy S5. As manufacturers realise how such flagship products serve their brand reputation building, they are starting to engage in further segmentation practices to capture a large portion of consumers. For those consumers who cannot afford premium mainstream models with price points that range between MXN10,699.00 and MXN12,499.00, manufacturers have devised...

Euromonitor International’s Mobile Phones in Mexico report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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