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Mobile Phones in Mexico, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 20 pages

2013 and early 2014 witnessed the emergence of a new generation of smartphones, following the launch of the iPhone 5S and the Samsung Galaxy S5. As manufacturers realise how such flagship products serve their brand reputation building, they are starting to engage in further segmentation practices to capture a large portion of consumers. For those consumers who cannot afford premium mainstream models with price points that range between MXN10,699.00 and MXN12,499.00, manufacturers have devised...

Euromonitor International’s Mobile Phones in Mexico report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Mexico, Euromonitor International
MOBILE PHONES IN MEXICO
Euromonitor International
October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 2 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 3 Sales of Mobile Phones by Category: Volume 2008-2013
Table 4 Sales of Mobile Phones by Category: Value 2008-2013
Table 5 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 6 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 9 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 10 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 12 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 13 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Executive Summary
Despite Economic Underperformance, Consumption Is Fuelled by Emerging Categories
Abrupt Moves in the Competitive Landscape
Telecom Reform in Search of Greater Consumer Benefits
Slow Growth Expected After Emerging Categories Peak and Consolidate
Key Trends and Developments
Telecom Authorities in Mexico Show Themselves Determined To Fight Monopolies
Retailers Base Their Success on Providing Credit
Connectivity Becoming Essential
Ageing Population Adopting Younger Technology Habits
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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