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Pre-Paid Transactions in Turkey

  • October 2014
  • -
  • Euromonitor International
  • -
  • 25 pages

Summary

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In 2014 99% of total open loop pre-paid cards in circulation were employee benefit cards. These are mainly pre-paid food cards issued by companies such as Sodexho, Edenred and Multinet, as well as other smaller brands, such as Setcard and Winwin. In Turkey, it is a legal requirement that employers pay for their employees’ lunches. Whilst some companies provide food on their own premises (dining halls), many prefer to have agreements with companies such as Sodexho and Edenred to provide their...

Euromonitor International’s Pre-Paid Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Pre-Paid Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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