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Germany Information Technology Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 73 pages

Includes 3 FREE quarterly updates

BMI View: Brexit increased the degree of uncertainty surrounding the Eurozone economic outlook, butunder our core scenario the direct impact on Germany's IT market should be relatively limited. We expecttechnology trends will continue to determine market dynamics, for instance mature PC market means thehardware outlook is subdued, while the next wave of enterprise demand for software and servicessurrounding the Internet of Things and cloud computing through the 'Industrie 4.0' initiative offers muchbrighter prospects. We forecast German IT spending will increase at a CAGR of 2.8% over 2016-2020 to atotal of EUR60.4bn in 2020.

Latest Updates And Industry Developments

- Computer Hardware Sales: EUR24.8bn in 2016 to EUR26.3bn in 2020, a compound annual growthrate (CAGR) of 1.5%. Euro appreciation has upside potential for PC replacement spending over themedium term by increasing affordability, particularly hybrid notebooks, but increasingly powerfulsmartphones could cannibalise some of these sales.

- Software Sales: EUR9.0bn in 2016 to EUR10.3bn in 2020, a CAGR of 3.4%. Economic and politicalrisks present downside to enterprise outlook, but relocation of financial services activities from London toEurozone markets could offer some upside following Brexit.

- IT Services Sales: EUR20.2bn in 2016 to EUR23.7bn in 2020, a CAGR of 4.1%. Adoption of Internet ofThings and cloud solutions by German industrial and manufacturing firms bolsters an already strongoutlook due to cloud services demand and wider adoption of outsourcing, which should make IT servicesthe outperforming segment over the medium term.

Table Of Contents

Germany Information Technology Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Recent Developments 11
Table: Enterprise Trends - GVA By Vertical (Germany 2015-2020) 16
Table: IT Industry - Historical Data And Forecasts (Germany 2013-2020) 17
Industry Risk Reward Index 18
Industry Risk/Reward Index 18
Table: Europe IT Risk/Reward Index, Q4 2016 19
Market Overview 21
Hardware 21
Software 26
Cloud Computing 31
Services 36
Industry Trends And Developments 40
IT Hardware Trade 40
Table: Western Europe IT Hardware Trade, 2010-2015 40
Table: Germany IT Hardware Trade, 2010-2015 41
IT Industry Analysis 42
Table: Germany IT Hardware Industry, 2009-2014 44
Table: Germany Software and Services Industry, 2009-2014 45
Regulatory Development 47
Table: Government Authority 47
Competitive Landscape 52
Germany IT Vendors 52
EMEA IT Vendor Performance 55
Table: Computer Hardware 56
Table: Software 56
Table: Cloud 57
Table: IT Services 58
Retailers 59
Table: Selected Electronics Retailers 59
Table: Selected E-Commerce Companies And Online Marketplaces 60
Regional Overview 61
Demographic Forecast 64
Demographic Outlook 64
Table: Population Headline Indicators (Germany 1990-2025) 65
Table: Key Population Ratios (Germany 1990-2025) 65
Table: Urban/Rural Population and Life Expectancy (Germany 1990-2025) 66
Table: Population By Age Group (Germany 1990-2025) 66
Table: Population By Age Group % (Germany 1990-2025) 67
Methodology 69
Industry Forecast Methodology 69
Sources 71
Risk/Reward Index Methodology 71
Table: IT Risk/Reward Index Indicators 72
Table: Weighting Of Components 73

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