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2014 Energy Drinks in the U.S. by Beverage Marketing Corp.

  • October 2014
  • -
  • Beverage Marketing
  • -
  • 211 pages

This report by Beverage Marketing Corp. ACTION, PACKED.

Get the facts and find out what’s next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues impacting the market. It covers regional markets, quarterly growth, packaging, distribution, advertising and demographics. Now offers quarterly growth data and expanded discussion of small energy drink companies. New for 2014: Advertising expenditure breakouts for 18 media types.

The answers you need

Energy Drinks in the U.S. provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
What are the latest developments in the packaging mix for energy drinks?
Which regions have the strongest energy drink markets?
What percentage of energy drink volume is full- versus low-calorie?
How have energy drink brand rankings changed recently?
What are the growth prospects for the energy drink category?
What is happening in the energy shot and health energy sub-segments?
What market share will slim cans versus 16-ounce (and larger) energy drinks command by 2018?
How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This report features

Energy Drinks in the U.S. offers an in-depth look at the category, companies and brands shaping the energy drink market and the market drivers impacting current and anticipated growth through 2017. It provides perspective on this functional beverage segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. It also provides statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options spurred by health and wellness concerns. Through a combination of discussion backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the energy drink market including:

Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context
Regional perspective on the U.S. energy drink marketplace, highlighting volume and growth pattern variations from region to region
Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage, Rockstar, Coca-Cola (NOS and Full Throttle) (Gatorade), PepsiCo (Amp), National Beverage (Rip It) and others.

Analysis of regular vs. reduced calorie energy drink trends
Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume
A detailed analysis of energy drink packaging, analyzing volume and share by package size
Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type(including internet advertising)
Consumer demographic profiles comparing consumers of key energy drink brands
Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market
Five-year projections for the energy drink market and its packaging mix through 2018
A directory of the leading energy drink and energy shot companies in the U.S.

Table Of Contents

2014 Energy Drinks in the U.S. by Beverage Marketing Corp.
1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption
- Growth
- Quarterly Growth Trends
- Seasonality
- Recent Issues

Exhibits

1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 - 2018
1.2 U.S. Energy Drink Market Per Capita Consumption 1997 - 2013
1.3 U.S. Energy Drink Market Compound Annual Growth 2002 - 2013
1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2013 - 2014
1.5 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2013
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets
- Overview
- The West
- The South
- The Midwest
- The Northeast
Leading Energy Drink Cities

Exhibits

2.6 The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2008 - 2013
2.7 The Regional Energy Drink Markets Case Volume Share in Measured Channels 2008 - 2013
2.8 The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2009 - 2013
2.9 Leading Energy Drink Cities by Volume in Measured Channels 2008 - 2013
2.10 Leading Energy Drink Cities by Volume Share in Measured Channels 2008 - 2013
2.11 Leading Energy Drink Cities by Volume Growth in Measured Channels 2009 - 2013
2.12 Leading Energy Drink Cities by Dollar Sales in Measured Channels 2008 - 2013
2.13 Leading Energy Drink Cities by Dollar Share in Measured Channels 2008 - 2013
2.14 Leading Energy Drink Cities by Dollar Growth in Measured Channels 2009 - 2013
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks

Exhibits

3.15 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 - 2013
3.16 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 - 2013
3.17 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 - 2013
3.18 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 - 2013
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels
- Overview
- Convenience and Gas Stores
- Supermarkets
- Foodservice
- Mass Merchandisers
- Drug Stores
- Others

Exhibits

4.19 U.S. Energy Drink Market Volume by Distribution Channel 2008 - 2013
4.20 U.S. Energy Drink Market Share of Volume by Distribution Channel 2008 - 2013
4.21 U.S. Energy Drink Market Change in Volume by Distribution Channel 2009 - 2013
5. ENERGY DRINK PACKAGING
Energy Drink Packaging

Exhibits

5.22 Energy Drink Packaging Volume by Size 1997 - 2013
5.23 Energy Drink Packaging Share of Volume by Size 1997 - 2013
5.24 Energy Drink Packaging Change in Volume by Size 1998 - 2013
5.25 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 - 2013
5.26 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 - 2013
5.27 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 - 2013
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Monster Beverage Corporation
Rockstar, Inc.
PepsiCo, Inc.
Coca-Cola Company
National Beverage Corporation
Ferolito, Vultaggio and Sons
Dr Pepper Snapple Group
Monarch Beverage Company
Crunk!!! Energy Drink
Energy Drink Retail Price Per Case

Exhibits

6.28 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2008 - 2013
6.29 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2008 - 2013
6.30 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2009 - 2013
6.31 Leading Energy Drink Brands Volume 2008 - 2013
6.32 Leading Energy Drink Brands Share of Volume 2008 - 2013
6.33 Leading Energy Drink Brands Change in Volume 2009 - 2013
6.34 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2010 - 2013
6.35 U.S. Ener

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