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The CSPs can monetise big data in different ways, but need to consider potential regulatory constraints

  • October 2014
  • -
  • Analysys Mason
  • -
  • 3 pages

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Communication service providers (CSPs) collect large amounts of data from a variety of internal and external sources. The utilisation and monetisation of this data is becoming a priority for CSPs as income from traditional services declines. The data can be used within the organisation to improve customer experience or reduce churn, such as through contextual marketing, but CSPs also need to consider where this data can be used to generate new revenue. Analysys Mason's Atul Arora discusses some of the business models that CSPs are deploying to monetise big data, and some of the regulatory constraints that CSPs should consider when choosing a business model.

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