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  4. > Powder Coatings Market by Resin Type (Epoxy, Epoxy-Polyester Hybrid, Polyester, Acrylic, Polyurethane, & Others) and by End-User Industries (Architectural, Appliances, Automotive, General Industrial, Furniture & Others) - Global Forecast to 2019

The report covers the global powder coating market and also divides it on the basis of resin group, end-user industries, and region. The market data for these resin groups are given with respect to volume (thousand tons) and value ($million). The global market size by value of powder coating was estimated to be $8,782.30 million in 2014 and is projected to grow at a CAGR of about 6.54% between 2014 and 2019. The data mentioned in the report are based on the global demand for powder coatings.

The impact of different market factors, such as drivers, restraints, and opportunities is also illustrated in the report. This gives an idea about the key drivers, such as stringent government regulations; growth in the end-user industries such as appliances, automotive, metal furniture, and others. Technological advancements for powder coating is seen in Asia-Pacific, especially in China where the appliances and furniture industry is witnessing high growth. The economic slowdown in Western Europe and the U.S. also affected the economy of other developed countries and the price volatility in the past made the market more strained for the end-user industries.

The key companies in this market are Akzonobel N.V. (Netherlands), Asian Paints Limited (India), Axalta Coating Systems LLC (U.S.), BASF SE (Germany), Jotun A/S (Norway), Kansai Paint Company Limited (Japan), PPG Industries, Inc.(U.S.), The Valspar Corporation (U.S.), The Sherwin-Williams Company (U.S.) and Tikkurila OYJ (Finland). These companies are consistently focusing on expanding their production capacity to achieve a competitive advantage and thereby serving the customers more effectively. Investments and expansions were the most preferred strategies of the top players in 2013 that were driving the demand of powder coating. Their strategy to capture the market in developing economies includes expansions and investments.

Scope of the report

The global powder coatings market has been covered in detail in this report. In order to provide an all-round picture, the current market demand and forecasts have also been included.

On the basis of resin group:
• Thermoset
• Thermoplastic

On the basis of end-user Industries:
• Architectural
• Appliances
• Automotive
• General Industrial
• Furniture
• Others

On the basis of region:
• North America
• Western Europe
• Asia-Pacific
• RoW

Table Of Contents

Powder Coatings Market by Resin Type (Epoxy, Epoxy-Polyester Hybrid, Polyester, Acrylic, Polyurethane, and Others) and by End-User Industries (Architectural, Appliances, Automotive, General Industrial, Furniture and Others) - Global Forecast to 2019
1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKETS COVERED 14
1.3 STAKEHOLDERS 15
1.4 MARKET SCOPE 15

2 RESEARCH METHODOLOGY 16

2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET CRACKDOWN and DATA TRIANGULATION 19
2.3 MARKET SHARE ESTIMATION 19
2.3.1 KEY DATA FROM SECONDARY SOURCES 19
2.3.2 KEY DATA FROM PRIMARY SOURCES 20
2.3.2.1 Key Industry Insights 20
2.3.3 ASSUMPTIONS 21

3 EXECUTIVE SUMMARY 22

4 PREMIUM INSIGHTS 25

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN POWDER COATINGS MARKET 25
4.2 POWDER COATINGS MARKET - MAJOR END-USERS 26
4.3 POWDER COATING MARKET IN THE ASIA-PACIFIC REGION 27
4.4 ASIA-PACIFIC COMMANDS MORE THAN TWO-THIRD OF THE MARKET SHARE 28
4.5 POWDER COATING MARKET: BY END-USER INDUSTRY (2019) 28
4.6 POWDER COATINGS MARKET: DEVELOPED VS DEVELOPING NATIONS (2014-2019) 29
4.7 POWDER COATING MARKET: GROWING DEMAND FROM ROW 29
4.8 LIFE CYCLE ANALYSIS, BY REGION 30

5 MARKET OVERVIEW 31

5.1 INTRODUCTION 32
5.1.1 POWDER COATINGS ADOPTION IN PRODUCT MARKETS, 1950-2000 32
5.2 MARKET SEGMENTATION: BY TYPE 34
5.2.1 ADVANTAGES and DISADVANTAGES OF POWDER COATINGS 34
5.2.2 BENEFITS OF POWDER COATING OVER LIQUID COATINGS 34
5.3 MARKET DYNAMICS 35
5.3.1 DRIVERS 36
5.3.1.1 Stringent government regulations 36
5.3.1.2 Growth in the end-user industries, such as appliances, automotive, metal furniture, and others 36
5.3.1.3 Technological advancements 37
5.3.2 RESTRAINTS 38
5.3.2.1 Thin films are difficult to obtain 38
5.3.3 OPPORTUNITIES 39
5.3.3.1 Powder coating in the automotive industry 39
5.3.3.2 Shipbuilding industry, pipeline industry - attractive prospects for powder coating 39
5.3.3.3 Fluorine resin powder coating 39
5.3.3.4 Powder coating applied to the coil coating 40
5.3.3.5 New methods of application for powder coating 40
5.3.4 CHALLENGES: 41
5.3.4.1 Environmental challenges 41

6 INDUSTRY TRENDS 42

6.1 VALUE CHAIN ANALYSIS 42
6.2 PORTER'S FIVE FORCES ANALYSIS 43
6.2.1 THREAT OF NEW ENTRANTS 43
6.2.2 THREAT OF SUBSTITUTES 44
6.2.3 BARGAINING POWER OF BUYERS 44
6.2.4 BARGAINING POWER OF SUPPLIERS 44
6.2.5 DEGREE OF COMPETITION 45

7 POWDER COATINGS MARKET, BY RESIN GROUP 46

7.1 INTRODUCTION 47
7.1.1 THERMOSET POWDER COATING 48
7.1.1.1 POLYESTER 49
7.1.1.2 EPOXY POLYESTER HYBRID 49
7.1.1.3 EPOXY 50
7.1.1.4 ACRYLIC 50
7.1.1.5 POLYURETHANE 50
7.1.1.6 OTHERS (Fluoropolymer) 51
7.2 THERMOPLASTIC POWDER COATINGS 52
7.2.1 NYLON 53
7.2.2 POLYOLEFIN 53
7.2.3 POLYVINYL CHLORIDE (PVC) 53
7.2.4 POLYVINYL FLUORIDE (PVF) 53
7.3 COMPARISON BETWEEN THERMOSET and THERMOPLASTIC POWDER COATING 54

8 POWDER COATING MARKET, BY END-USER INDUSTRY 55

8.1 INTRODUCTION 56
8.2 ARCHITECTURAL 58
8.3 APPLIANCES 59
8.4 AUTOMOTIVE 60
8.5 GENERAL INDUSTRIAL 62
8.6 FURNITURE 64
8.7 OTHERS 65

9 REGIONAL ANALYSIS 67

9.1 INTRODUCTION 68
9.2 NORTH AMERICA 70
9.2.1 U.S. 74
9.2.2 CANADA 75
9.2.3 MEXICO 75
9.3 WESTERN EUROPE 76
9.3.1 GERMANY 79
9.3.2 ITALY 80
9.3.3 U.K. 80
9.3.4 OTHERS 81
9.4 ASIA-PACIFIC 81
9.4.1 CHINA 86
9.4.2 INDIA 86
9.4.3 JAPAN 87
9.4.4 THAILAND 88
9.4.5 OTHERS 88
9.5 ROW 89
9.5.1 BRAZIL 92
9.5.2 RUSSIA 93
9.5.3 OTHERS 93

10 COMPETITIVE LANDSCAPE 95

10.1 OVERVIEW 95
10.2 COMPETITIVE SITUATION and TRENDS 96
10.3 MARKET SHARE ANALYSIS, POWDER COATINGS MARKET 97
10.4 INVESTMENT and EXPANSION 98
10.5 MERGERS and ACQUISITIONS 101
10.6 NEW PRODUCT LAUNCHES 102
10.7 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES 105

11 COMPANY PROFILES 107 (Overview, Financial*, Products and Services, Strategy, and Developments)

11.1 INTRODUCTION 107
11.2 AKZONOBEL N.V. 108
11.3 ASIAN PAINTS LIMITED 113
11.4 AXALTA COATING SYSTEMS LLC 116
11.5 BASF SE 119
11.6 JOTUN A/S 122
11.7 KANSAI PAINT COMPANY LIMITED 126
11.8 PPG INDUSTRIES INC. 129
11.9 THE VALSPAR CORPORATION 132
11.10 THE SHERWIN-WILLIAMS COMPANY 136
11.11 SOMAR CORPORATION 139
*Details might not be captured in case of unlisted companies.

12 APPENDIX 141

12.1 INSIGHTS OF INDUSTRY EXPERTS 141
12.2 DISCUSSION GUIDE 142
12.3 RELATED REPORTS 145

LIST OF TABLES

TABLE 1 HISTORY OF POWDER COATINGS INDUSTRY, 1950-1990 33
TABLE 2 GOVERNMENT REGULATORY SUPPORT ARE PROPELLING THE GROWTH OF POWDER COATING MARKET 38
TABLE 3 THIN FILMS ARE DIFFICULT TO OBTAIN WITH POWDER COATING AS COMPARED TO OTHER WET PAINTING SYSTEMS 39
TABLE 4 EMERGING NEW APPLICATIONS ARE PAVING GROWTH ASPECTS FOR POWDER COATINGS MARKET 40
TABLE 5 POWDER COATINGS MARKET SIZE, BY TYPE, 2014-2019 (‘000 TONS ) 47
TABLE 6 POWDER COATINGS MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 48
TABLE 7 THERMOSET POWDER COATINGS MARKET SIZE, BY RESIN TYPE,
2014-2019 (‘000 TONS) 48
TABLE 8 THERMOSET POWDER COATINGS MARKET SIZE, BY RESIN TYPE,
2014-2019 ($MILLION) 49
TABLE 9 THERMOSET POWDER COATINGS MARKET SIZE, BY REGION,
2014-2019 (‘000 TONS) 51
TABLE 10 THERMOSET POWDER COATINGS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 52
TABLE 11 THERMOPLASTIC POWDER COATINGS MARKET SIZE, BY REGION,
2014-2019 (‘000 TONS) 53
TABLE 12 THERMOPLASTIC POWDER COATINGS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 54
TABLE 13 POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY,
2012-2019 (‘000 TONS) 56
TABLE 14 POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRIES,
2012-2019 ($MILLION) 57
TABLE 15 POWDER COATINGS MARKET SIZE IN ARCHITECTURAL APPLICATION, BY REGION, 2012-2019 (‘000 TONS) 58
TABLE 16 POWDER COATINGS MARKET SIZE IN ARCHITECTURAL APPLICATION, BY REGION, 2012-2019 ($MILLION) 58
TABLE 17 POWDER COATINGS MARKET SIZE IN APPLIANCES APPLICATION, BY REGION, 2012-2019 (‘000 TONS) 59
TABLE 18 POWDER COATINGS MARKET SIZE IN APPLIANCES APPLICATION, BY REGION, 2012-2019 ($MILLION) 59
TABLE 19 POWDER COATINGS MARKET SIZE IN AUTOMOTIVE APPLICATIONS, BY REGION, 2012-2019 (‘000 TONS) 61
TABLE 20 POWDER COATINGS MARKET SIZE IN AUTOMOTIVE APPLICATIONS, BY REGION, 2012-2019 ($MILLION) 61
TABLE 21 POWDER COATINGS MARKET SIZE IN GENERAL INDUSTRIAL APPLICATIONS,
BY REGION, 2012-2019 (‘000 TONS) 63
TABLE 22 POWDER COATINGS MARKET SIZE IN GENERAL INDUSTRIAL APPLICATIONS,
BY REGION, 2012-2019 ($MILLION) 63
TABLE 23 POWDER COATINGS MARKET SIZE IN FURNITURE APPLICATIONS, BY REGION, 2012-2019 (‘000 TONS) 64
TABLE 24 POWDER COATINGS MARKET SIZE IN FURNITURE APPLICATIONS, BY REGION, 2012-2019 ($MILLION) 64
TABLE 25 POWDER COATINGS MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2012-2019 (‘000 TONS) 65
TABLE 26 POWDER COATINGS MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2012-2019 ($MILLION) 65
TABLE 27 POWDER COATINGS MARKET SIZE, BY REGION, 2012-2019 (‘000 TONS) 69
TABLE 28 POWDER COATINGS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 29 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 TONS) 70
TABLE 30 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 71
TABLE 31 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 (‘000 TONS) 71
TABLE 32 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 ($MILLION) 71
TABLE 33 NORTH AMERICA: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 72
TABLE 34 NORTH AMERICA: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 72
TABLE 35 NORTH AMERICA: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 73
TABLE 36 NORTH AMERICA: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 73
TABLE 37 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY, 2012-2019 (‘000 TONS) 73
TABLE 38 NORTH AMERICA: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY, 2012-2019 ($MILLION) 74
TABLE 39 U.S.: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 74
TABLE 40 CANADA: POWDER COATING MARKET SIZE, BY VOLUME and BY VALUE 75
TABLE 41 MEXICO: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 75
TABLE 42 WESTERN EUROPE: POWDER COATINGS MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 TONS) 76
TABLE 43 WESTERN EUROPE: POWDER COATING MARKET, BY COUNTRY,
2012-2019 ($MILLION) 76
TABLE 44 WESTERN EUROPE: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 (‘000 TONS) 77
TABLE 45 WESTERN EUROPE: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 ($MILLION) 77
TABLE 46 WESTERN EUROPE: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 77
TABLE 47 WESTERN EUROPE: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 78
TABLE 48 WESTERN EUROPE: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 78
TABLE 49 WESTERN EUROPE: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 78
TABLE 50 WESTERN EUROPE: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY, 2012-2019 (‘000 TONS) 79
TABLE 51 WESTERN EUROPE: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY, 2012-2019 ($MILLION) 79
TABLE 52 GERMANY: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 79
TABLE 53 ITALY: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 80
TABLE 54 U.K.: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 80
TABLE 55 OTHERS: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 81
TABLE 56 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 TONS) 83
TABLE 57 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 83
TABLE 58 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 (‘000 TONS) 83
TABLE 59 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 ($MILLION) 84
TABLE 60 ASIA-PACIFIC: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 84
TABLE 61 ASIA-PACIFIC: THERMOSET POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 84
TABLE 62 ASIA-PACIFIC: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 85
TABLE 63 ASIA-PACIFIC: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 85
TABLE 64 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY,
2012-2019 (‘000 TONS) 85
TABLE 65 ASIA-PACIFIC: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY,
2012-2019 ($MILLION) 86
TABLE 66 CHINA: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 86
TABLE 67 INDIA: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 87
TABLE 68 JAPAN: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 87
TABLE 69 THAILAND: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 88
TABLE 70 OTHERS: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 88
TABLE 71 ROW: POWDER COATINGS MARKET SIZE, BY COUNTRY, 2012-2019 (‘000 TONS) 89
TABLE 72 ROW: POWDER COATINGS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 89
TABLE 73 ROW: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 (‘000 TONS) 90
TABLE 74 ROW: POWDER COATINGS MARKET SIZE, BY RESIN GROUP,
2012-2019 ($MILLION) 90
TABLE 75 ROW: THERMOSET POWDER COATINGS MARKET SIZE, 2012-2019 (‘000 TONS) 90
TABLE 76 ROW: THERMOSET POWDER COATINGS MARKET SIZE, 2012-2019 ($MILLION) 90
TABLE 77 ROW: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 (‘000 TONS) 91
TABLE 78 ROW: THERMOPLASTIC POWDER COATINGS MARKET SIZE,
2012-2019 ($MILLION) 91
TABLE 79 ROW: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY,
2012-2019 (‘000 TONS) 91
TABLE 80 ROW: POWDER COATINGS MARKET SIZE, BY END-USER INDUSTRY,
2012-2019 ($MILLION) 92
TABLE 81 BRAZIL: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 92
TABLE 82 RUSSIA: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 93
TABLE 83 OTHERS: POWDER COATINGS MARKET SIZE, BY VOLUME and BY VALUE 93
TABLE 84 INVESTMENT and EXPANSION, 2010-2014 98
TABLE 85 MERGERS and ACQUISITIONS, 2010-2014 101
TABLE 86 NEW PRODUCT LAUNCHES, 2010-2014 102
TABLE 87 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES,
2010-2014 105

LIST OF FIGURES

FIGURE 1 POWDER COATING: MARKET SEGMENTATION 14
FIGURE 2 RESEARCH METHODOLOGY 16
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 18
FIGURE 5 POWDER COATING MARKET SNAPSHOT (2013 VS. 2019): 22
FIGURE 6 POWDER COATING MARKET, BY END-USER INDUSTRY, 2019 23
FIGURE 7 POWDER COATINGS MARKET SHARE, BY REGION, 2013 24
FIGURE 8 HUGE CONSTRUCTION AND AUTOMOTIVE BOOM DRIVING THE POWDER COATINGS MARKET 25
FIGURE 9 APPLIANCES COATINGS CAPTURE THE LARGEST SHARE IN THE EMERGING ASIA-PACIFIC MARKET 27
FIGURE 10 ASIA-PACIFIC DOMINATES THE GLOBAL POWDER COATING MARKET 28
FIGURE 11 ASIA-PACIFIC DOMINATES ALL THE EXISTING END-USER INDUSTRIES IN THE MARKET 28
FIGURE 12 MODERATE-TO-HIGH GROWTH RATE FOR THE NEXT FIVE YEARS 29
FIGURE 13 ROW MARKET SOON TO ENTER AN EXPONENTIAL GROWTH PHASE IN THE COMING YEARS 30
FIGURE 14 EVOLUTION OF POWDER COATINGS IN DIFFERENT APPLICATIONS 32
FIGURE 15 MARKET SEGMENTATION: BY TYPE 34
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN THE POWDER COATINGS INDUSTRY 36
FIGURE 17 VALUE CHAIN ANALYSIS 42
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS 43
FIGURE 19 THERMOSET POWDER COATINGS WILL CONTINUE TO GROW AT A CAGR OF 6.69% BETWEEN 2014 and 2019 47
FIGURE 20 PERFORMANCE CHARACTERISTICS OF THERMOSETTING POWDER COATINGS 51
FIGURE 21 POWDER COATINGS END USERS MARKET REVENUE and GROWTH FOR THE NEXT FIVE YEARS 56
FIGURE 22 ASIA-PACIFIC and ROW - HIGH GROWTH FOR KEY END-USER INDUSTRIES 57
FIGURE 23 GLOBAL LIGHT-VEHICLE SALES 2014 TO 2019: ASIA-PACIFIC FUELS THE GROWTH OF LIGHT VEHICLES 60
FIGURE 24 ASIA-PACIFIC LIGHT-VEHICLE SALES 2014- 2019: CHINA THE DRIVING FORCE BEHIND RAPID EXPANSION IN LIGHT VEHICLE SALES 62
FIGURE 25 REGIONAL SNAPSHOT (2013): ASIA-PACIFIC IS THE HOTSPOT OF GROWTH FOR POWDER COATINGS MARKET. 68
FIGURE 26 NORTH AMERICA MARKET SNAPSHOT: DEMAND WILL BE DRIVEN BY ARCHITECTURAL, APPLIANCES and AUTOMOTIVE COATINGS 70
FIGURE 27 ASIA-PACIFIC MARKET SNAPSHOT: DEMAND WILL BE DRIVEN BY INCREASING CONSTRUCTION ACTIVITY, AUTOMOTIVE AND APPLIANCES DEMAND. 82
FIGURE 28 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 95
FIGURE 29 GROWTH STRATEGIES OF KEY COMPANIES, 2010-2014 96
FIGURE 30 BATTLE FOR MARKET SHARE: INVESTMENT and EXPANSION WAS THE KEY STRATEGY (2010-2014) 97
FIGURE 31 POWDER COATINGS MARKET SHARE, BY KEY PLAYERS, 2013 98
FIGURE 32 REGIONAL MIX OF TOP MARKET PLAYERS 107
FIGURE 33 AKZONOBEL N.V. : BUSINESS OVERVIEW 108
FIGURE 34 SWOT ANALYSIS 111
FIGURE 35 ASIAN PAINTS LIMITED: BUSINESS OVERVIEW 113
FIGURE 36 SWOT ANALYSIS 115
FIGURE 37 AXALTA COATING SYSTEMS LLC : BUSINESS OVERVIEW 116
FIGURE 38 SWOT ANALYSIS 118
FIGURE 39 BASF SE. : BUSINESS OVERVIEW 119
FIGURE 40 SWOT ANALYSIS 121
FIGURE 41 JOTUN A/S: BUSINESS OVERVIEW 122
FIGURE 42 SWOT ANALYSIS 125
FIGURE 43 KANSAI PAINT COMPANY LIMITED: BUSINESS OVERVIEW 126
FIGURE 44 SWOT ANALYSIS 127
FIGURE 45 PPG INDUSTRIES INC.: BUSINESS OVERVIEW 129
FIGURE 46 SWOT ANALYSIS 131
FIGURE 47 THE VALSPAR CORPORATION 132
FIGURE 48 SWOT ANALYSIS 135
FIGURE 49 THE SHERWIN-WILLIAMS COMPANY: BUSINESS OVERVIEW 136
FIGURE 50 SWOT ANALYSIS 138
FIGURE 51 SOMAR CORPORATION : BUSINESS OVERVIEW 139
FIGURE 52 SWOT ANALYSIS 140

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