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The report, Video Platforms, Players and Processing Tech 2006 – 2014: Exit Multiples and Transaction Outcomes, examines deal flow (by year, consumer and enterprise-facing solutions, business models, each entrant's CAGR financial performance), core competencies, plus comparisons to video and mobile adtech M & A.

Excluding publicly traded video tech providers (i.e. Brightcove, Neulion, QuMu, Tivo and others), private firms are predicted to deliver revenue of $1.8 billion in 2015 (framing a 2007 – 2016 estimated CAGR of 49.2%).

Sector participants include Anvato, Conviva, Elemental Technologies, Encoding.com, JWPlayer, DaCast, Kaltura, Piksel, USTREAM, RAMP, Taboola, ThinkAnalytics and dozens more contributing to topline sector totals.

Revenue multiples have averaged 2.24x 2012 – 2014, whereas 24 deals analyzed over the 2006 – 2014 period exhibit a combined 2.83x comparable. Consumer-looking video platforms are forecast to generate $1.3+ billion in 2015 revenue, while enterprise counterparts are on track to deliver $450 million in MRR/SaaS-based topline.

High CAGR video platforms average 3.33x revenue, while consumer-facing solutions targeting the IPTV/OTT, entertainment and media content verticals have traded for 3.48x multiples of revenue. Higher exit multiples were paid by Twitter for SnappyTV (social video sharing) and by Telstra for Ooyala.

Publicly traded video platforms average 1.8x forward revenue, with a combined market cap of $1.5 billion (excluding cash and short term securities).

Video platform and workflow technologies are priced against monthly recurring fees or usage, billing models public markets deem more certain compared to higher risk (albeit higher reward) revenue share, impression-driven video and mobile adtech averaging .63x revenue.

Table Of Contents

Video Platforms, Players and Processing Tech 2006 - 2014: Exit Multiples and Transaction Outcomes
EXECUTIVE SUMMARY 1
Global Video Platform Software, Services, Workflow, CMS and Media Processing
Exit Multiple Analytics 1
Market Performance and M and A Triggers: 1
VIDEO PLATFORM M and A PARTICIPANTS 2006 - 2014 2
Desktop / Mobile / Tablet / OTT / VOD Virtual Video on Track to Deliver 683.7 Billion
Choice-Based Views in 2014, up 14.1% 3
VIRTUAL VIDEO VIEWS 2005-2017: PROFESSIONAL, UGC AND
SOCIAL DESTINATIONS 4
VIRTUAL VIDEO VIEWING HOURS 2013-2014 6
VIRTUAL VIDEO VIEWS: BANDWIDTH REQUIREMENTS AND
LENGTH OF VIEW ANALYSIS 2013 7
Video Platform M and A: A Total Tally of $1.14 Billion in 2006 - 2014 Acquisitions 9
VIDEO PLATFORM, CMS, PROCESSING AND PLAYER TECH M and A
2006 - 2014 9
Higher Multiples Paid for Strategic Technology, Revenue Growth and Geographic
Exposure 9
VIDEO PLATFORM REVENUE MULTIPLE COMPARISON BY
SOLUTION CATEGORY: 2006 - 2014 10

SECTION ONE 11
Global Video Platform Software, Services, Workflow, CMS and Media Processing
Exit Multiple Analytics 11
Revenue, market performance and M and A Triggers: 11
VIDEO PLATFORM M and A PARTICIPANTS 2006 - 2014 12
Desktop / Mobile / Tablet / OTT / VOD Virtual Video on Track to Deliver 683.7
Billion Choice-Based Views in 2014, up 14.1% 13
VIRTUAL VIDEO VIEWS: BANDWIDTH REQUIREMENTS AND
LENGTH OF VIEW ANALYSIS 2013 17
Video Platform M and A: Total Tally of $1.14 Billion in 2006 - 2014 Acquisition
Dealings 19
VIDEO PLATFORM, CMS, PROCESSING AND PLAYER TECH M and A
2006 - 2014 19
INTEGRATED VIDEO AND CMS PLATFORMS: M and A EXIT
VALUATIONS BY YEAR 2006 - 2014 22
EXIT MULTIPLES AVERAGE 2.83x OVER THE 2006 - 2014 PERIOD 23
INTEGRATED VIDEO, CMS, PLAYER AND PROCESSING
PLATFORMS: M and A EXIT VALUATIONS 2006 - 2014 23
Higher Multiples Paid for Strategic Technology, Revenue Growth and Geographic
Exposure 24
VIDEO PLATFORM REVENUE MULTIPLE COMPARISON BY
SOLUTION CATEGORY: 2006 - 2014 24
INTEGRATED VIDEO AND CMS PLATFORMS: DOUBLE-DIGIT CAGR
COMPARISON AND M and A EXIT VALUATIONS 26
INTEGRATED VIDEO AND CMS PLATFORMS: ENTERPRISE-FACING
M and A EXIT VALUATIONS 26
CONSUMER-FACING INTEGRATED VIDEO AND CMS PLATFORMS:
IPTV AND CROSS DEVICE M and A EXIT VALUATIONS 27
PUBLICLY TRADED VIDEO PLATFORM VENDORS: MARKET CAP /
TRADING MULTIPLES 28
PUBLICLY TRADED VIDEO PLATFORM VENDORS: INCLUDING
POLYCOM 28
Video Platform Tech Solutions Trade at Higher Multiples than Video / Mobile
Adtech Counterparts 30

SECTION TWO 31
Video Platform, CMS, Processing and Player M and A Roundup 2015/2016: Prospective Deal Valuations 31
Investor Appeal: Revenue and Business Model Predictability Support Integrated
Platform Tech that Tackles Media Ingest to Monetization 31
VIRTUAL VIDEO PLATFORM TECH: PRODUCT POSITIONING 2015 - 2016 32
Setting the sector's table stakes: Balancing R and D investment against realized
versus perceived customer demand 33
Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture
capital supporting new and existing entrants, as well as generating M and A dollars 33
The Video Platform Sector Shows Two Broadly Defined Business Categories:
Enterprise and Consumer Media 35
Combined Sector M and A Valuations for Independent Companies could exceed
$5.3+ Billion 35
VIDEO PLATFORM, WORKFLOW CMS, PLAYER AND PROCESSING:
PROSPECTIVE M and A VALUTIONS BY SOLUTION FOCUS 2014 - 2016 37
VIDEO PLATFORM, WORKFLOW CMS, PLAYER AND PROCESSING: PROSPECTIVE M and A VALUTIONS BY SOLUTION FOCUS 2014 - 2016 38
INCLUDES DISCOVERY PLATFORM SERVICES, INDEXING, METADATA,
INTEGRATION AND ENTERPRISE SOLUTIONS SUITE PROVIDERS 38
Video Platform Revenue Generation and Business Model Analysis: SaaS Billing is
Predictable, Dominant and Rewarded by the Market 40
PRIVATE INVESTORS AND PUBLIC MARKETS BACK REVENUE
PREDICTABILITY: SaaS IS THE DOMINANT BILLING MODEL 2013 - 2016 41
VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW,
MEDIA PLAYER AND MONETIZATION VENDORS: PRIVATE
MARKET REVENUE 2007 - 2016 44
Privately held Video Platform Tech exit value pegged at $2.6 - $5.3 Billion 46
PROSPECTIVE M and A EXIT VALUATIONS: VIDEO PLATFORMS,
WORKFLOW, CMS, PLAYER AND PROCESSING 2015 46
VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW,
MEDIA PLAYER AND MONETIZATION VENDORS: PRIVATE
MARKET REVENUE AND EXIT VALUATIONS 2015 - 2016 48
Virtual Video Platforms, Encoding, Transcoding and Workflow Solutions: Terms
and Definitions 50

SECTION THREE 55
Risk/Reward Ratio: Video and Mobile Adtech M and A has Produced 10X the exit
Value Offered for Video Platforms 55
Video and mobile platforms, adtech and related ecosystem technologies have
combined for $11.84 billion in M and A transactions 2005 - 2014 55
INTEGRATED VIDEO AND CMS PLATFORMS: M and A EXIT
VALUATIONS BY YEAR 2006 - 2014 57
INTEGRATED VIDEO, CMS, PLAYER AND PROCESSING PLATFORMS:
M and A EXIT VALUATIONS 2006 - 2014 ALL INCLUSIVE 58
DESKTOP/MOBILE VIDEO AD NETWORK, SERVING AND ADTECH
PLATFORM M and A DEALS, PUBLIC AND PRIVATE TRADING/
TAKE-OUT MULTIPLES 2005 - 2014 ALL INCLUSIVE 59
Video and Mobile Adtech exit Valuations Signal Strong Demand for Strategic
Acquisitions that Leapfrog Current R and D 61
VIDEO AND MOBILE AD NETWORK AND ADTECH PLATFORM
M and A: PRIVATE MARKET MULTIPLES BY ACQUISITION AND
YEAR 2005 - 2014 (includes Conversant acquisition) 65
Publicly Traded Integrated Video Platforms Valued at 2.8X Video and Mobile
Adtech Software Solutions 68
PUBLICLY TRADED ADTECH NETWORKS, SOLUTIONS AND
PLATFORMS: 2014 MARKET VALUATIONS (NET OF DEBT) 70
PUBLICLY TRADED VIDEO ADTECH AND PLATFORM SOLUTIONS:
2014/2015 MARKET VALUATIONS (NET OF DEBT) 71

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