Table of Contents
How Technology Impacts the Retail Sector in the Customer Era
In this Hot Topic, Frost & Sullivan identifies key areas across the retail sector where the benefits of technology are most acutely felt. It analyzes the key drivers and restraints for technology adoption by retailers and identifies major IT trends in the sector in Brazil, such as online commerce, social networks, RFID, analytics and omni channel integration, illustrating their relevance with local case studies.
Executive Summary—Key Findings
New channels, buying patterns, and ways to engage and retain clients are coming up, mainly driven by emerging technologies that are expected to profoundly reshape the retail vertical over the next few years.
There are several factors driving the use of technologies by retailers. Among them are the need to enhance operational efficiencies, ensure compliance, and stay in line with changing buying behavior and increasing expectations of customers. However, the high cost of ownership of end-to-end solution implementation and complexity in defining return on investments (ROI) of certain IT solutions are some of the factors hindering technology adoption by retailers in Brazil.
Technologies such as mobility, Big Data, social networks, and radio frequency identification (RFID) are expected to profoundly change the way retailers interact with clients. These technologies will create new opportunities for IT vendors in the retail vertical.
In this hot topic, Frost & Sullivan identifies key areas across the retail sector where the benefits of the technology are most acutely felt. It analyzes the key market drivers, restraints, and major trends, and also provides local case studies in the sector.
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