Table of Contents
Although there are signs that the Hungarian economy has started to recover, the performance of alcoholic drinks continues to falter due to the weak spending power of a large number of the people who comprise the target audience for the industry and because unit prices have increased steeply across the industry in recent years. Volume sales continue to decline, although at similar rates to the declines recorded over the entire review period, which shows that there is stable demand although...
Euromonitor International’s Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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