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Beyond Still: How Enhanced Waters are Meeting Global Beverage Needs

  • October 2014
  • -
  • Euromonitor International
  • -
  • 47 pages

The slow growth of carbonates across the world has opened the door for new beverages and brands. As consumers expand their soft drink expectations beyond hydration, seeking new refreshing flavours and functional benefits, enhanced waters, such as carbonated, flavoured and functional water and sports drinks, stand to benefit.

Euromonitor International’s Beyond Still: How Enhanced Waters are Meeting Global Beverage Needs global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beyond Still: How Enhanced Waters are Meeting Global Beverage Needs
Beyond Still: How Enhanced Waters are Meeting Global Beverage Needs
Euromonitor International
October 2014
Introduction
Global Overview
Regional Analysis
Brand Strategy
Global Prospects

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