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Childrenswear in China, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

Previous adult clothing brands rapidly ventured into childrenswear, valuing the category’s adequate growing potential underpinned by a large number of newborns and parents’ high willingness to pay extra for high-quality childrenswear in China. For instance, Semir Group Co Ltd extended the product line of, and expanded the in-store retailing areas for its baby and toddler wear in 2014, while leading sport brands such as Li Ning and Xtep, all announced to heighten their investment in...

Euromonitor International’s Childrenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys’ Apparel, Girls’ Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Childrenswear in China, Euromonitor International
CHILDRENSWEAR IN CHINA
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2009-2014
Table 2 Sales of Childrenswear by Category: Value 2009-2014
Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Adidas Sports (china) Ltd in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 1 adidas Sports (China) Ltd: Key Facts
Competitive Positioning
Summary 2 adidas Sports (China) Ltd: Competitive Position 2014
Retail Operations
Summary 3 adidas Sports (China) Ltd: Retail Operational Indicators
Internet Strategy
Chart 1 adidas Sports (China) Ltd: adidas in Beijing
Handm Hennes and Mauritz Ab in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 4 HandM Hennes and Mauritz AB: Key Facts
Competitive Positioning
Summary 5 HandM Hennes and Mauritz AB: Competitive Position 2014
Retail Operations
Summary 6 HandM Hennes and Mauritz AB: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz AB: HandM in Shanghai
Nike (china) Inc in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 7 Nike (China) Inc: Key Facts
Competitive Positioning
Summary 8 Nike (China) Inc: Competitive Position 2014
Retail Operations
Summary 9 Nike (China) Inc: Retail Operational Indicators
Internet Strategy
Chart 3 Nike (China) Inc: Nike in Shanghai
Executive Summary
Retail Value Growth Remains Stable in Apparel and Footwear in 2014
Consumers' Trading Up Trend Contributes To Overall Growth
International Brands Continue To Expand Rapidly
Internet Retailing Further Threatens Store-based Channels
Apparel and Footwear Expected To Perform Well Over the Forecast Period
Key Trends and Developments
Loose Policy and Modern Child-rearing Philosophy Boost Child-related Products
Rising of Lifestyle Marketing Leveraging Smart Phone Applications
Internet Retailing Continues To Penetrate and Increase in Popularity
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 10 Research Sources












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