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With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor International identifies three potential areas of white space that can help push extra value growth: innovation through packaging, alternative distribution channels and lifestyle food products.

Euromonitor International’s Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Meal Replacement, Noodles, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail
Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail
Euromonitor International
October 2014
Introduction
Maturing Packaged Food Markets
Packaging-led Innovation
Alternative Distribution Channels
Lifestyle Food Products
R ecommendations

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