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  4. > Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation and opportunities presented by the millennial generation coming of age.

Euromonitor International’s Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 - The Regional Angle
Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 - The Regional Angle
Euromonitor International
October 2014
Introduction
The Macro Narrative and Drawing Parallels
The State of the Global Market
Regional Snapshots
The Corporate Angle
Mapping Out the Future
Report Definitions

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