Table of Contents
Smartphone growth in 2013 slowed considerably from the peak rates registered over 2009-2011 as penetration rates increased, and the category became as reliant on upgrades as it is on new sales. The smartphone penetration rate for mobile phones in Canada is expected to reach 164% in 2014. Growth was driven by the variety of available apps and the ease of installing them on a smartphone, while operating system choice for initial phone purchases and upgrades is also closely tied into whichever...
Euromonitor International’s Mobile Phones in Canada report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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