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Spirits in Hungary, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 60 pages

Demand for spirits in Hungary is being negatively affected not only by weak consumer spending power but also by increasing taxes. After the excise tax on alcohol was raised in Hungary during 2012, rising by 5% for high-quality spirits such as vodka and pálinka, further tax increases were introduced during 2013 and this raised the excise tax on spirits by a further 15%. The average unit price of spirits rose significantly as a result, especially for brands in the economy segment, which was the...

Euromonitor International’s Spirits in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Hungary, Euromonitor International
SPIRITS IN HUNGARY
Euromonitor International
October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 29 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 30 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 31 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Törley Pezsgopinceszeti Kft in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 2 Törley Pezsgopinceszeti Kft: Key Facts
Summary 3 Törley Pezsgopinceszeti Kft: Operational Indicators
Company Background
Production
Summary 4 Törley Pezsgopinceszeti Kft: Production Statistics 2013
Competitive Positioning
Summary 5 Törley Pezsgopinceszeti Kft: Competitive Position 2013
Zwack Unicum Nyrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 6 Zwack Unicum Nyrt: Key Facts
Summary 7 Zwack Unicum Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Zwack Unicum Nyrt: Competitive Position 2013
Executive Summary
Economic Crisis Continues To Have A Negative Influence on Sales of Alcoholic Drinks
Repeated Increases in Excise Tax and Unfavourable Legislation Hinder Sales of Spirits
Leading Producers Continuously Develop Their Products To Attract Consumers
Retail Distribution of Alcoholic Drinks Becomes More Centralised
Alcoholic Drinks Is Expected To Maintain Stable Growth During the Forecast Period
Key Trends and Developments
the Restructuring of Spirits in Hungary Has A Major Influence
the Role of Women Likely To Become More Important in the Future of Beer
Quality Wine Consumption Upswing
Key New Product Launches
Summary 9 Key New Product Developments 2013-2014
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 36 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 37 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 38 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 39 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 52 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 53 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 54 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources












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