Table of Contents
Womenswear witnessed current value growth of 8% to achieve CNY750 billion in 2014, driven by women’s growing purchasing power. On the other hand, female consumers became spoilt for choice with the continuous introduction of various international brands. In 2014, one of the leading international fast fashion brands, Topshop, officially entered China by cooperating with the internet retailer, Shangpin.com, instead of opening its own stores. Another international brand, Old Navy, also chose to tap...
Euromonitor International’s Womenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Women’s Nightwear, Women’s Outerwear, Women’s Swimwear, Women’s Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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