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This Key Note Market Report Update examines the UK market for premium lagers, beers and ciders. While the term ‘premium’ is generally used in marketing to indicate a product of high quality, for the purposes of this report it relates to the strength of products in terms of alcohol by volume (ABV). Premium lagers and beers are therefore defined as a product with an ABV of 4.5% or more, while premium ciders are defined as those with an ABV above 6%.
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