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Premium Lagers, Beers & Ciders Market Update 2014

  • September 2014
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Report Update examines the UK market for premium lagers, beers and ciders. While the term ‘premium’ is generally used in marketing to indicate a product of high quality, for the purposes of this report it relates to the strength of products in terms of alcohol by volume (ABV). Premium lagers and beers are therefore defined as a product with an ABV of 4.5% or more, while premium ciders are defined as those with an ABV above 6%.

Table Of Contents

Premium Lagers, Beers and Ciders Market Update 2014
Premium Lagers, Beers and Ciders 2014
Foreword
Introduction and Definition
REPORT COVERAGE
MARKET SECTORS
Premium Lagers
Premium Ales, Stouts and Bitters
Premium Ciders
Executive Summary
What's KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Beer Barometer
Beer Duty
Responsibility Policy
ECONOMIC TRENDS
KEY CURRENT ISSUES
HOW ROBUST IS THE MARKET?
Market Size, Segmentation and Forecasts
MARKET SIZE AND SEGMENTATION
The Total Market
Market Sectors
MARKET POSITION
The UK
OVERSEAS TRADE
Beer
Cider
FORECASTS
Future Trends
Forecast Total Market
MARKET GROWTH
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
PESTEL
POLITICAL
Government Alcohol Strategy
Health Warnings on Alcoholic Drinks
ECONOMIC
Alcohol Duty
Pub Closures
SOCIAL
Supermarkets and the Off-Trade
Billion Unit Reduction Pledge
TECHNOLOGICAL
New Product Developments
ENVIRONMENTAL
LEGISLATIVE
New Statutory Code for Pubcos
Company Financials
Further Sources
Publications
Government Publications
Key Note Research
The Key Note Range of Reports

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Related Market Segments :

Beer
Lager
Cider

ref:plp2014

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