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Mobile Phones Market Report 2014

  • October 2014
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Report analyses the UK market for mobile phones. In 2013, Ofcom data showed that total mobile subscriber volumes fell for the first time since data collection was begun by the former communications regulator Oftel in the mid-1990s, falling by 0.4% to 83.1 million. Operator retail revenues also declined in 2013, falling by 2% as a result of falling messaging volumes, with consumers increasing utilising data-based messaging services.

Table Of Contents

Mobile Phones Market Report 2014
Mobile Phones 2014
Foreword
Introduction and Definition
REPORT COVERAGE
Terms and Definitions
MARKET SECTORS
Mobile Phone Usage
Network Sectors
Executive Summary
What's KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Smartphones
Data Usage
4G
ECONOMIC TRENDS
KEY CURRENT ISSUES
HOW ROBUST IS THE MARKET?
Market Size, Segmentation and Forecasts
MARKET SIZE and SEGMENTATION
The Total Market
Household Expenditure
By Volume
By Type of Contract
By Service
MARKET POSITION
The UK
International Perspective
FORECASTS
Future Trends
Forecast Total Market
MARKET GROWTH
Competitor Analysis
MARKET LEADERS
Apple Retail UK Ltd
EE Ltd
HutchisonG UK Ltd
PhonesU Ltd
Samsung Electronics (UK) Ltd
TalkTalk Telecom Group PLC
Telecom Plus PLC
Telefónica UK Ltd
Virgin Mobile Telecoms Ltd
Vodafone Group PLC
NUMBER OF COMPANIES
By Turnover
By Employment
Regional Variation in the Marketplace
MARKETING ACTIVITY
KEY TRADE ASSOCIATIONS
EXHIBITIONS/TRADE SHOWS
Buying Behaviour
USE OF COMMUNICATIONS TECHNOLOGY
METHODS OF COMMUNICATING
Voice
Messaging
Online
LIFESTYLE USES OF MOBILE PHONES
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
PESTEL
POLITICAL
UK Media and Telecommunication Strategy
Mobile Infrastructure Project
ECONOMIC
Spectrum Costs
Mobile Wholesale Costs
SOCIAL
Mobile Services Considered Essential
Age Divide in Mobile Uptake
TECHNOLOGICAL
4G
ENVIRONMENTAL
LEGISLATIVE
Mid-Contract Price Increases
Company Financials
Further Sources
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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