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Cruise Market Report 2014

  • October 2014
  • -
  • Key Note Publications Ltd

Executive Summary

The global cruise market is largely dominated by two large multinational corporations: Carnival Corp and Royal Caribbean. In addition, Genting Hong Kong is considered the third-largest cruise company, through its ownership of Star Cruises and its 50% stake in Norwegian Cruise Lines. Combined, these three competitors account for the ten largest global cruise brands, in terms of capacity, alongside the privately-owned MSC Cruises.

Table Of Contents

Cruise Market Report 2014
Cruise 2014
Foreword
Introduction and Definition
REPORT COVERAGE
Executive Summary
What's KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Demographics
Package Holidays
People Taking Fewer Holidays
ECONOMIC TRENDS
HOW ROBUST IS THE MARKET?
Market Size, Segmentation and Forecasts
MARKET SIZE and SEGMENTATION
Number of Cruisers
Economic Benefits
MARKET POSITION
FORECASTS
Future Trends
Forecast Total Market
Market Growth
Competitor Analysis
CRUISE COMPANIES: GLOBAL LEADERS
Carnival Corp
Royal Caribbean Cruises
Genting Hong Kong
CRUISE COMPANIES: SMALL AND NICHE LINES
All Leisure Group PLC
Apollo Global Management
Disney Cruise Line
MSC Cruises
Fred Olsen Cruise Lines
Silversea Cruises
TRAVEL AGENCIES AND HOLIDAY COMPANIES
Barrhead Travel Service Ltd
The Cruise Line
Noble Caledonia Holdings Ltd
Thomas Cook Group PLC
TOP GLOBAL PORTS BY SPENDING
MARKETING ACTIVITY
KEY TRADE ASSOCIATIONS
EXHIBITIONS/TRADE SHOWS
Buying Behaviour
CONSUMER DYNAMICS
Overview
AVERAGE WEEKLY HOUSEHOLD EXPENDITURE
By Age
By Social Grade
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
PESTEL
POLITICAL
Proposed New Taxes on Industry
ECONOMIC
Exchange Rate
Fuel Prices
SOCIAL
Passenger Growth Among Younger Generations
Impact of Costa Concordia
TECHNOLOGICAL
Technology Improves on Cruise Ships
ENVIRONMENTAL
'Monster' Cruise Ships Banned From Venice
Friends of the Earth Sue Environmental Protection Agency Over Cruise Sewage
LEGISLATIVE
US Senator Pushes for Legislation on New Cruise Line Rules
Further Sources
Associations
Publications
General Sources
Government Publications
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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