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  5. > Surgical Imaging Market by Product (Mobile C-arm/ Mini C-arm) & by Application (Orthopedic and Trauma/Neurosurgery/Cardiovascular/Hand and Wrist/ Foot and Ankle/ Pediatric) - Competitive Landscape, Global Forecasts & Trends to 2019

The global surgical imaging market was valued at an estimated $933.6 million in 2014 and is expected to grow at a CAGR of 6.0% from 2014 to 2019.
North America accounted for the largest share of the global surgical imaging market followed by Europe and Asia valued at $378.6 million in 2014. The dominance of the North American market can be attributed to reasons such as the increasing prevalence of sports injuries in this region as well as the availability of private and government funding for the purchase of surgical imaging equipment.

The European region is expected to grow at a steady pace as well. The leading players in the surgical imaging market are headquartered in Europe. Furthermore, they have a well-established internal and external distribution channels. Also, Europe hosts an array of mid-sized surgical imaging equipment manufacturers such as Eurocolumbus srl (Italy) and Cat Medical Systems S.P.A (Italy). Furthermore, the rise in aging population, increase in the adoption of surgical imaging equipment by the hospitals, and established medical tourism for minimally invasive surgeries are some of the factors driving growth in the region. However, the Asian market slated at an estimated CAGR of 8.3%, will experience the highest growth in the surgical imaging market. The high growth in the Asian region can be attributed to increase in aging population, rise in the number of hospitals, government funding, and the availability of competitively priced surgical imaging equipment.

GE Healthcare (U.K.), Siemens AG (Germany), Koninklijke Philips N.V. (Netherlands), Ziehm Imaging (Germany), Toshiba Corporation (Japan), Shimadzu Corporation (Japan), Hologic, Inc. (U.S.), OrthoScan (U.S.) and Eurocolumbus (Italy) are some of the prominent players in the global surgical imaging market.

Table Of Contents

Surgical Imaging Market by Product (Mobile C-arm/ Mini C-arm) and by Application (Orthopedic and Trauma/Neurosurgery/Cardiovascular/Hand and Wrist/ Foot and Ankle/ Pediatric) - Competitive Landscape, Global Forecasts and Trends to 2019
1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKETS COVERED 14
1.3 MARKET SCOPE 15
1.4 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16

2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET CRACKDOWN and DATA TRIANGULATION 19
2.3 MARKET SHARE ESTIMATION 19
2.3.1 KEY DATA FROM SECONDARY SOURCES 20
2.3.2 KEY DATA FROM PRIMARY SOURCES 20
2.3.2.1 Key Industry Insights 21
2.3.3 ASSUMPTIONS 21

3 EXECUTIVE SUMMARY 22

4 PREMIUM INSIGHTS 25

4.1 GLOBAL SURGICAL IMAGING MARKET, BY APPLICATION 25
4.2 GROWTH POTENTIAL OF MOBILE C-ARMS 25
4.3 GEOGRAPHICAL SNAPSHOT OF THE GLOBAL SURGICAL IMAGING MARKET, 2014 26
4.4 SURGICAL IMAGING MARKET, BY APPLICATION 26

5 MARKET OVERVIEW 27

5.1 INTRODUCTION 28
5.2 MARKET SEGMENTATION 28
5.2.1 SURGICAL IMAGING MARKET, BY PRODUCT 28
5.2.2 SURGICAL IMAGING MARKET, BY APPLICATION 28
5.3 MARKET DYNAMICS 29
5.3.1 DRIVERS 30
5.3.1.1 Increasing patient preference for minimally invasive surgeries 30
5.3.1.2 Rise in aging population 30
5.3.1.3 Rising prevalence of cardiovascular diseases 30
5.3.2 RESTRAINTS 32
5.3.2.1 High cost of instruments 32
5.3.3 OPPORTUNITIES 32
5.3.3.1 Rising number of hospitals in Asia 32
5.3.3.2 Growth opportunities offered by China 32

6 INDUSTRY TRENDS 34

6.1 INTRODUCTION 34
6.2 SUPPLY CHAIN ANALYSIS 34
6.3 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 36
6.4 PEST ANALYSIS 37
6.4.1 POLITICAL FACTORS 37
6.4.2 ECONOMIC FACTORS 37
6.4.3 SOCIAL FACTORS 37
6.4.4 TECHNOLOGICAL FACTORS 38

7 SURGICAL IMAGING MARKET, BY PRODUCT 39

7.1 INTRODUCTION 40
7.2 MOBILE C-ARMS 41
7.3 MINI C-ARMS 43

8 SURGICAL IMAGING MARKET, BY APPLICATION 45

8.1 INTRODUCTION 46
8.2 MOBILE C-ARMS MARKET, BY APPLICATION 48
8.2.1 ORTHOPEDIC AND TRAUMA SURGERIES 49
8.2.2 NEUROSURGERIES 50
8.2.3 CARDIOVASCULAR SURGERIES 52
8.2.4 GASTROENTEROLOGY SURGERIES 54
8.2.5 OTHER SURGERIES 55
8.3 MINI C-ARMS MARKET, BY APPLICATION 57
8.3.1 HAND AND WRIST SURGERIES 58
8.3.2 FOOT AND ANKLE SURGERIES 59
8.3.3 PEDIATRIC SURGERIES 60
8.3.4 OTHER SURGERIES 60

9 SURGICAL IMAGING MARKET, BY GEOGRAPHY 61

9.1 INTRODUCTION 62
9.2 NORTH AMERICA 65
9.2.1 U.S. 67
9.2.1.1 Increasing prevalence of sports injuries 67
9.2.1.2 Rise in private funding for purchase of instruments 68
9.2.2 CANADA 69
9.2.2.1 Availability of private funding 69
9.2.2.2 Health plan to modernize hospitals 69
9.3 EUROPE 70
9.3.1 U.K. 72
9.3.1.1 Increase in adoption of C-arms among hospitals in the U.K. 72
9.3.2 GERMANY 73
9.3.2.1 Innovation by market players in Germany 73
9.3.3 ITALY 74
9.3.3.1 Home ground of numerous market players 74
9.3.4 FRANCE 74
9.3.4.1 Growing aging population in France 74
9.3.5 SPAIN 74
9.3.5.1 Medical tourism in Spain 74
9.3.6 REST OF EUROPE (ROE) 74
9.3.6.1 Finland—a major surgical imaging market 74
9.4 ASIA 76
9.4.1.1 Increasing number of hospitals in India and China 77
9.4.2 JAPAN 79
9.4.2.1 Growing aging population in Japan 79
9.4.3 CHINA 79
9.4.3.1 Foray of prominent players in the Chinese market 79
9.4.3.2 Growing number of price-competitive local players 80
9.4.4 INDIA 80
9.4.4.1 Government funding to trigger market growth 80
9.4.4.2 Introduction of lower-cost C-arms 81
9.4.4.3 Rising prevalence of cardiovascular diseases in India 81
9.4.5 REST OF ASIA (ROA) 82
9.4.5.1 Trade shows hosted in the Middle East 82
9.4.5.2 Increasing number of hospitals 82
9.5 REST OF THE WORLD (ROW) 83
9.5.1 LATIN AMERICA 84
9.5.1.1 Brazil—A hot spot for surgical imaging equipment manufacturers 84
9.5.2 CENTRAL AMERICA 85
9.5.2.1 Central American countries receive aid for purchase of surgical imaging equipment 85
9.5.3 AFRICA 85
9.5.3.1 Availability of private investments for purchasing equipment 85
9.5.4 PACIFIC COUNTRIES 86
9.5.4.1 Rise in cardiovascular diseases 86

10 COMPETITIVE LANDSCAPE 87

10.1 OVERVIEW 87
10.2 MARKET SHARE ANALYSIS, SURGICAL IMAGING MARKET 88
10.3 COMPETITIVE SITUATION AND TRENDS 90
10.3.1 EXPANSIONS 91
10.3.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 92
10.3.3 NEW PRODUCT LAUNCHES 93
10.3.4 MERGERS AND ACQUISITIONS 94
10.3.5 OTHERS 94

11 COMPANY PROFILES 96 (Overview, Financials, Products and Services, Strategy, and Developments)*

11.1 INTRODUCTION 96
11.2 GE HEALTHCARE (SUBSIDIARY OF GENERAL ELECTRIC COMPANY) 97
11.3 SIEMENS AG 100
11.4 KONINKLIJKE PHILIPS N.V. 103
11.5 ZIEHM IMAGING GMBH 106
11.6 GENORAY CO., LTD. 110
11.7 HOLOGIC, INC. 112
11.8 MEDTRONIC, INC. 115
11.9 ORTHOSCAN, INC. 117
11.10 SHIMADZU CORPORATION 119
11.11 TOSHIBA CORPORATION 121
*Details on Financials, Product and Services, Strategy, and Developments might not be captured in case of unlisted companies.

12 APPENDIX 124

12.1 DISCUSSION GUIDE 124
12.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 126
12.3 AVAILABLE CUSTOMIZATIONS 127
12.4 RELATED REPORTS 128

LIST OF TABLES

TABLE 1 INCREASING PATIENT PREFERENCE FOR MINIMALLY INVASIVE SURGERIES 31
TABLE 2 HIGH COST OF INSTRUMENTS 32
TABLE 3 RISE IN THE NUMBER OF HOSPITALS 33
TABLE 4 SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 41
TABLE 5 SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 41
TABLE 6 MOBILE C-ARMS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 42
TABLE 7 MOBILE C-ARMS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (UNITS) 42
TABLE 8 MINI C-ARMS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 43
TABLE 9 MINI C-ARMS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (UNITS) 43
TABLE 10 SURGICAL IMAGING MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 47
TABLE 11 SURGICAL IMAGING MARKET SIZE, BY APPLICATION, 2012-2019 (UNITS) 47
TABLE 12 MOBILE C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 48
TABLE 13 MOBILE C-ARMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 48
TABLE 14 MOBILE C-ARMS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 49
TABLE 15 MOBILE C-ARMS MARKET SIZE FOR ORTHOPEDIC AND TRAUMA SURGERIES,
BY REGION, 2012-2019 ($MILLION) 50
TABLE 16 MOBILE C-ARMS MARKET SIZE FOR ORTHOPEDIC AND TRAUMA SURGERIES,
BY REGION, 2012-2019 (UNITS) 50
TABLE 17 MOBILE C-ARMS MARKET SIZE FOR NEUROSURGERIES, BY REGION,
2012-2019 ($MILLION) 51
TABLE 18 MOBILE C-ARMS MARKET SIZE FOR NEUROSURGERIES, BY REGION,
2012-2019 (UNITS) 52
TABLE 19 MOBILE C-ARMS MARKET SIZE FOR CARDIOVASCULAR SURGERIES,
BY REGION, 2012-2019 ($MILLION) 53
TABLE 20 MOBILE C-ARMS MARKET SIZE FOR CARDIOVASCULAR SURGERIES,
BY REGION, 2012-2019 (UNITS) 53
TABLE 21 MOBILE C-ARMS MARKET SIZE FOR GASTROENTEROLOGY SURGERIES,
BY REGION, 2012-2019 ($MILLION) 54
TABLE 22 MOBILE C-ARMS MARKET SIZE FOR GASTROENTEROLOGY SURGERIES,
BY REGION, 2012-2019 (UNITS) 55
TABLE 23 MOBILE C-ARMS MARKET SIZE FOR OTHER SURGERIES, BY REGION,
2012-2019 ($MILLION) 56
TABLE 24 MOBILE C-ARMS MARKET SIZE FOR OTHER SURGERIES, BY REGION,
2012-2019 (UNITS) 56
TABLE 25 MINI C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 57
TABLE 26 MINI C-ARMS APPLICATIONS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 27 MINI C-ARMS APPLICATIONS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 58
TABLE 28 MINI C-ARMS MARKET SIZE FOR HAND AND WRIST SURGERIES, BY REGION, 2012-2019 ($MILLION) 58
TABLE 29 MINI C-ARMS MARKET SIZE FOR HAND AND WRIST SURGERIES, BY REGION, 2012-2019 (UNITS) 59
TABLE 30 MINI C-ARMS MARKET SIZE FOR FOOT AND ANKLE SURGERIES, BY REGION, 2012-2019 ($MILLION) 59
TABLE 31 MINI C-ARMS MARKET SIZE FOR PEDIATRIC SURGERIES, BY REGION,
2012-2019 ($MILLION) 60
TABLE 32 MINI C-ARMS MARKET SIZE FOR OTHER SURGERIES, BY REGION,
2012-2019 ($MILLION) 60
TABLE 33 SURGICAL IMAGING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 62
TABLE 34 SURGICAL IMAGING MARKET SIZE, BY REGION, 2012-2019 (UNITS) 63
TABLE 35 MOBILE C-ARMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 63
TABLE 36 MOBILE C-ARMS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 63
TABLE 37 MINI C-ARMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 64
TABLE 38 MINI C-ARMS MARKET SIZE, BY REGION, 2012-2019 (UNITS) 64
TABLE 39 NORTH AMERICA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 65
TABLE 40 NORTH AMERICA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT,
2012-2019 (UNITS) 66
TABLE 41 NORTH AMERICA: MOBILE C-ARMS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 66
TABLE 42 NORTH AMERICA: MINI C-ARMS MARKET SIZE, BY APPLICATION,
2012-2019 (UNITS) 66
TABLE 43 NORTH AMERICA: SURGICAL IMAGING MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 67
TABLE 44 NORTH AMERICA: SURGICAL IMAGING MARKET SIZE, BY COUNTRY,
2012-2019 (UNITS) 67
TABLE 45 U.S. : SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 68
TABLE 46 U.S.: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 68
TABLE 47 CANADA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 69
TABLE 48 CANADA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 69
TABLE 49 EUROPE: SURGICAL IMAGING MARKET SIZE, BY PRODUCT,
2012-2019 ($MILLION) 70
TABLE 50 EUROPE: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 71
TABLE 51 EUROPE: MOBILE C-ARMS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 71
TABLE 52 EUROPE: MINI C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 (UNITS) 71
TABLE 53 EUROPE: SURGICAL IMAGING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 72
TABLE 54 EUROPE: SURGICAL IMAGING MARKET SIZE, BY REGION, 2012-2019 (UNITS) 72
TABLE 55 EU5: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 73
TABLE 56 EU5: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 73
TABLE 57 ROE: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 75
TABLE 58 ROE: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 75
TABLE 59 ASIA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 76
TABLE 60 ASIA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 76
TABLE 61 ASIA: MOBILE C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 77
TABLE 62 ASIA: MINI C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 77
TABLE 63 ASIA: MOBILE C-ARMS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 78
TABLE 64 ASIA: MOBILE C-ARMS MARKET SIZE, BY COUNTRY, 2012-2019 (UNITS) 78
TABLE 65 ASIA: MINI C-ARMS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 78
TABLE 66 JAPAN: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 79
TABLE 67 CHINA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 80
TABLE 68 INDIA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 81
TABLE 69 ROA: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 82
TABLE 70 ROW: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 ($MILLION) 83
TABLE 71 ROW: SURGICAL IMAGING MARKET SIZE, BY PRODUCT, 2012-2019 (UNITS) 84
TABLE 72 ROW: MOBILE C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 84
TABLE 73 ROW: MINI C-ARMS MARKET SIZE, BY APPLICATION, 2012-2019 (UNITS) 85
TABLE 74 EXPANSIONS, 2011-2014 91
TABLE 75 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2011-2014 92
TABLE 76 NEW PRODUCT LAUNCHES, 2011-2014 93
TABLE 77 MERGERS AND ACQUISITIONS, 2011-2014 94
TABLE 78 OTHERS, 2011-2014 94

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 16
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, and REGION 19
FIGURE 5 GLOBAL SURGICAL IMAGING MARKET, BY REGION, 2014 22
FIGURE 6 GLOBAL SURGICAL IMAGING MARKET SHARE, 2014 23
FIGURE 7 ORTHOPEDICS and TRAUMA AND NEUROSURGERY CAPTURE 47.5% OF THE TOTAL MARKET IN 2014 25
FIGURE 8 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE C-ARM SEGMENT 25
FIGURE 9 SURGICAL IMAGING MARKET, BY VOLUME, IS DOMINATED BY ASIA 26
FIGURE 10 TOP 3 APPLICATIONS FOR THE SURGICAL IMAGING MARKET ACCOUNTED FOR ~70% OF THE TOTAL MARKET 26
FIGURE 11 SURGICAL IMAGING MARKET SEGMENTATION, BY PRODUCT 28
FIGURE 12 SURGICAL IMAGING MARKET SEGMENTATION, BY APPLICATION 29
FIGURE 13 MARKET DYNAMICS 30
FIGURE 14 SUPPLY CHAIN ANALYSIS: SCENARIO I 34
FIGURE 15 SUPPLY CHAIN ANALYSIS: SCENARIO II 35
FIGURE 16 ASIA EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 36
FIGURE 17 THE SURGICAL IMAGING MARKET IS DOMINATED BY MOBILE C-ARMS WITH A MARKET SHARE OF ~95% OF THE TOTAL MARKET 40
FIGURE 18 ORTHOPEDIC and TRAUMA SURGERY AND NEUROSURGERY ARE THE FASTEST-GROWING APPLICATIONS IN THE SURGICAL IMAGING MARKET 46
FIGURE 19 ASIAN SURGICAL IMAGING MARKET TO GROW AT HIGHEST CAGR BETWEEN
2014 AND 2019 62
FIGURE 20 MOBILE C-ARMS TO DOMINATE SURGICAL IMAGING PRODUCTS MARKET IN NORTH AMERICA FROM 2014 TO 2019 65
FIGURE 21 EU5 TO DOMINATE EUROPEAN SURGICAL IMAGING MARKET IN THE FORECAST PERIOD 70
FIGURE 22 INDIA TO WITNESS HIGHEST GROWTH IN THE ASIAN REGION IN THE FORECAST PERIOD 83
FIGURE 23 TOP 5 COMPANIES ADOPTED AGREEMENTS AND COLLABORATIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 87
FIGURE 24 SURGICAL IMAGING MARKET SHARE, BY KEY PLAYER, 2014 88
FIGURE 25 BATTLE FOR MARKET SHARE: GEOGRAPHICAL EXPANSIONS IS THE KEY STRATEGY 90
FIGURE 26 KEY GROWTH STRATEGIES OF THE GLOBAL SURGICAL IMAGING MARKET,
2011-2014 90
FIGURE 27 GEOGRAPHICAL REVENUE MIX OF TOP 5 MARKET PLAYERS 96
FIGURE 28 GE HEALTHCARE: COMPANY SNAPSHOT 97
FIGURE 29 SWOT ANALYSIS 99
FIGURE 30 SIEMENS AG: COMPANY SNAPSHOT 100
FIGURE 31 SWOT ANALYSIS 102
FIGURE 32 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT 103
FIGURE 33 ZIEHM IMAGING: COMPANY SNAPSHOT 106
FIGURE 34 SWOT ANALYSIS 109
FIGURE 35 GENORAY CO., LTD.: COMPANY SNAPSHOT 110
FIGURE 36 HOLOGIC, INC.: COMPANY SNAPSHOT 112
FIGURE 37 MEDTRONIC, INC.: COMPANY SNAPSHOT 115
FIGURE 38 ORTHOSCAN, INC.: COMPANY SNAPSHOT 117
FIGURE 39 SHIMADZU CORPORATION: COMPANY SNAPSHOT 119
FIGURE 40 TOSHIBA CORPORATION: COMPANY SNAPSHOT 121

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