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Australia - Mobile Communications - Operator Analyses and Industry Overview

  • 30 pages, published in December 2016
  • By Paul Budde Communication Pty Ltd
  • Report Number: 2448855

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The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA), though there are numerous MVNOs which have a significant market share. These have been able to offer LTE services on a wholesale basis since early 2016, thus encouraging growth in the LTE sector and cementing the role which MVNOs play in the overall market.

Operators provide a full range of services essential for commerce as well as communication and social networking. Voice services remain a staple for revenue, though in terms of revenue share voice is steadily losing ground to various forms of mobile data. Data services themselves have evolved from basic SMS messaging to encompass high-end applications including gaming and m-commerce. Although mobile penetration was about 143% at the close of 2016, it continues to rise as users make use of multiple SIM cards and connected devices. Under competitive pressure, MNOs must find innovative business models and services, and provide attractive bundles to increase revenue.

Mobile broadband usage in particular has taken off during the last few years, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by the end of 2016 had reached about 98%.

To address poor services in rural areas, the government in June 2015 announced the first of two Mobile Black Spot Programs, funded by the federal and state governments as well as by the two commissioned MNOs Telstra and Vodafone. Deployment for the second round will start in 2017, and the work to deploy several hundred new or upgraded base stations is expected to be completed by 2018.

This report evaluates the strategies and performances of network operators, including up to date financial and operational data. It also reviews the main MVNOs and MVNEs, and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

Details of Round 2 Black Spot Program; Aldi Mobile upgrades its service offering; MeU Mobile enters the MVNO market; analysis on mobile user productivity; Vodafone switches LTE data traffic to new core network, reports growth in revenue and subscribers into 2016; updates on 2G, 3G, LTE, WCDMA, HSDPA and HSUPA technologies; high churn rate favouring MVNOs with sound business models; MNOs launch VoLTE services; Telstra commits to $5 billion mobile spend over three years; telcos' financial and operating updates to September 2016; recent market developments and analyses.

Companies mentioned in this report:

MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Huawei, Lebara, AAPT, Kogan Mobile, GRLmobile, Red Bull Mobile, Macquarie Telecom, Boost Tel, Pivotel, Globalstar.

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