Table of Contents
Industry Convergence and Growth in the US Automotive Aftermarket
Overall, the objective of this research service is to identify trends within the automotive aftermarket for the following products:
• Motor oil
• Brake pads
Specifically, the goal of this research is to:
• Measure factors driving the selection of the products
• Identify which of the products has the greatest growth opportunities
• Determine brand use and preference trends within each of the categories
• Understand how each product brand is perceived and how those perceptions may be driving selection
• Evaluate purchase channel opportunities for each of the products
The survey was administered using a computer-assisted telephone interview methodology during May 2014.
In total, 352 automotive technicians were surveyed. To qualify as a respondent, automotive technicians must have worked at least 30 hours per week and have physically worked on vehicles on at least a weekly basis. Respondents represented automotive repair shops of various types across the United States. Shop types included new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops.
Frost & Sullivan has been tracking the automotive replacement parts industry via automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008. The following slide displays the total sample sizes of past collected data. Please note, this research was not conducted in 2012—thus, no historical data is presented for 2012.
The key findings from this study are as follows:
The markets are concentrated, but brands are not necessarily differentiated.
The markets for the replacement parts categories are concentrated among to brands—some have clear leaders (batteries), whereas other markets do not yet have a
strongly differentiated brand (motor oil, tires, and brake pads).
Automotive technicians care about product-related attributes.
Composite indexes of product, service, and hybrid attributes indicate that technicians place high importance on product-related attributes, slightly less importance on supplier relationships, and the least importance on intangible aspects such as past experiences.
Local distributors are important.
In all markets, except brake pads—which is more evenly split across the distribution channels—local distributors account for significantly more purchases among installers.
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