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Introduction

The market for beverages with alternative sweeteners is one that has evolved through numerous stages to its current state and thanks to customers, being more aware about their health, it is on the rise. This case study looks at the market as a whole, the leading players and their products and the reasons why Stevia products have become more popular.

Features and benefits

* Provides an overview of the of the natural sweeteners market including its evolution, performance and market drivers.
* Analyzes the two leading companies and their Stevia containing products underpinned by the the industry's current situation.
* Examines the Stevia market information, focusing on the consumption trends among customers, health risks, alternatives and market regulation.

Highlights

Stevia is becoming increasingly popular in the eyes of consumers who perceive it as a natural sweetener with zero-calories. Stevia sales reached 4,100 tonnes in 2013, 6.5% higher than in 2012.
In 2008 the US market recorded about 20 products that used natural sweeteners like Stevia. In 2009 this number rose to 50 and the next year to more than 100. As of the end of 2013, 47% US household are using Stevia based products.

Your key questions answered

* What is the history and current state of the Stevia drinks market?
* Who are the market leaders in the alternative sweetened beverages market?

Table Of Contents

Stevia - Sugar substitute - New trends in the beverage market
OVERVIEW
Catalyst
Summary
GROWTH OF THE NON-ALCOHOLIC BEVERAGES MARKET
Carbonated beverages leads soft drinks market
Sales of water and carbonated beverages on the rise
Juices segment also growing
A NEW TREND IN BEVERAGE MARKET
Less sugar does not mean greater sales
Slightly increased spending on diet drinks in forthcoming years
Diet beverages - not only for women
STEVIA WILL INFLUENCE THE FOOD MARKET
High sales of stevia in early years
Stevia market grew slower than expected after 2010
Stevia will not replace sugar, at least at present
Stevia - a strong player among sweeteners
Stevia becomes a recognized product in the food industry
Coca Cola offsets declining revenues with Stevia sweetened beverages
PepsiCo follows competition to stay afloat
CONCLUSIONS
Stevia market will expand as health consciousness grows
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
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