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  4. > Car Inc. - Attaining dominance in China

Car Inc. - Attaining dominance in China

  • October 2014
  • -
  • MarketLine
  • -
  • 19 pages

Summary

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Introduction

CAR Inc. is China's largest automobile rental firm in terms of revenue, fleet size, and operational reach. This case study examines the company's rise to predominance in the Chinese rental market, and the risks it faces in the future.

Features and benefits

* Examines CAR Inc.'s rise to the top of the Chinese car rental market, and the means by which it has achieved its growth.
* Examines the potential pitfalls that CAR Inc. faces in the future.

Highlights

CAR Inc. has grown extremely rapidly since its establishment in terms of revenue, fleet size, and geographical presence, to become the leading car rental company in China.
CAR Inc.'s technology platform has enabled it to streamline the rental process in such a way as to win over consumers who might otherwise be wary of experimenting with what is still a novel industry in China.
Going forward CAR Inc. faces a number of challenges including tenacious rivals, a heavy debt burden, and the legislative and financial difficulties associated with running a large business in the Peoples' Republic of China.

Your key questions answered

* What is the current state of the Chinese car rental market?
* What is the nature of CAR Inc.'s position within that market?
* How did CAR Inc. achieve this position within the Chinese car rental market?
* What potential pitfalls does CAR Inc. face in the future?

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