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Car Inc. - Attaining dominance in China

  • October 2014
  • -
  • MarketLine
  • -
  • 19 pages

Introduction

CAR Inc. is China's largest automobile rental firm in terms of revenue, fleet size, and operational reach. This case study examines the company's rise to predominance in the Chinese rental market, and the risks it faces in the future.

Features and benefits

* Examines CAR Inc.'s rise to the top of the Chinese car rental market, and the means by which it has achieved its growth.
* Examines the potential pitfalls that CAR Inc. faces in the future.

Highlights

CAR Inc. has grown extremely rapidly since its establishment in terms of revenue, fleet size, and geographical presence, to become the leading car rental company in China.
CAR Inc.'s technology platform has enabled it to streamline the rental process in such a way as to win over consumers who might otherwise be wary of experimenting with what is still a novel industry in China.
Going forward CAR Inc. faces a number of challenges including tenacious rivals, a heavy debt burden, and the legislative and financial difficulties associated with running a large business in the Peoples' Republic of China.

Your key questions answered

* What is the current state of the Chinese car rental market?
* What is the nature of CAR Inc.'s position within that market?
* How did CAR Inc. achieve this position within the Chinese car rental market?
* What potential pitfalls does CAR Inc. face in the future?

Table Of Contents

Car Inc. - Attaining dominance in China
OVERVIEW
Catalyst
Summary
CAR INC.: THE SITUATION AT PRESENT
CAR Inc. has grown rapidly
The Chinese rental industry is changing rapidly
CAR Inc. recently launched an IPO to further its growth
CAR INC.: HOW IT GOT HERE
CAR Inc. has benefitted from broader Chinese growth
Chinese GDP growth has enriched customers
CAR Inc. has not worked alone
Deep-pocketed investors have funded CAR Inc.'s expansion
2014 IPO intended to raise further funds for fleet expansion
Creditors have been instrumental in funding fleet growth
CAR Inc.'s technology platform works for both consumers and the business
CAR Inc. benefits from usage data
Consumers benefit from CAR Inc.'s technology platform
CAR Inc. has diversified in to related businesses in order to boost efficiencies and tailor its brand image
Value-added services increase revenues and bolster brand image
CAR Inc. exploits synergies between business units to increase efficiency
CAR INC. FACES A NUMBER OF PROBLEMS GOING FORWARD
Rivals pose a serious threat in an unpredictable marketplace
The Chinese market poses economic challenges
The Chinese market poses legislative challenges
Car Inc.'s debt could inhibit future growth
Growth makes management harder
Car Inc.'s IT platform faces increased stress
Increased brand exposure is a double edged sword
CONCLUSIONS
CAR Inc. has seen rapid growth for a number of reasons
CAR Inc. faces an array of new challenges
APPENDIX
Definitions
Sources
Further Reading
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