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Sports Direct: Innovation in sports retail: Leveraging the power of brands

  • October 2014
  • 19 pages
  • MarketLine
Report ID: 2453112

Summary

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Introduction

Sports Direct International Plc. has been one of the successes in UK high street retail over the last 10 years. The sports apparel and equipment retailer has grown rapidly, hastening the demise of former market leader JJB Sports into bankruptcy in 2012. This signifies a notable achievement in a changing retail environment where on-line pure plays such ASOS Plc. threaten high street retailers.

Features and benefits

* In-depth assessment of the business strategies employed by Sports Direct International Plc.
* In-depth assessment of the financial performance of Sports Direct International Plc.

Highlights

Sports Direct's core retail strategy utilizes the power of popular sports brands, including Nike and Adidas, by discounting such products, to attract consumers and drive footfall into stores.
Store footfall presents the opportunity to sell merchandise from the group's portfolio of owned brands which carry higher profit margins. Many of these brands have been purchased from administrators of failed businesses and stretched over a wider range of merchandise to fully capitalize on the brand equity.

Your key questions answered

* How has Sports Direct International built a successful retail model?
* How has the business diversified into on-line and international operations?

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