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North American Data Centre Pricing Report 2014 to 2019

  • November 2014
  • -
  • Tariff Consultancy
  • -
  • 150 pages

Synopis

The report is based on a unique survey of Data Centre facilities across the region, including some 338 North American Data Centre providers identified with some 1,171 Data Centre facilities in total.

North American Data Centre facilities vary enormously in size and price point with individual wholesale providers having over 1 million square feet of space with sharply reduced rates and local colocation providers having facilities of 1,000 square feet or less serving a specific area.

The new TCL report identifies the key overall Data Centre capacity and price trends in the USA & Canada, and also segments the market into three provider segments including - Local Colocation, National Retail and National Wholesale Data Centre segments. The report finds that each of these three Data Centre segments has its own characteristics and serves its own user community with distinct products and pricing strategy, as shown below:


Local Colocation Data Centre pricing – with individual facilities serving a local area – the facilities in this segment is for the regional colocation segment and includes a number of local colocation & Data Centre providers. Typical pricing is based on a standard 19” rack, with IP and power.

National Retail Data Centre pricing – the facilities in this segment are larger inter-regional facilities with a number of facilities offered by the same Data Centre provider, and with larger specialist retail space. It typically offers a range of services including suite space.

National Wholesale Data Centre pricing – the Data Centre facilities in this segment are large specialist facilities focused on the wholesale space segment, with a high level of customization provided for individual clients.


But some wholesale Data Centre providers – such as DRT - are also entering the retail Data Centre segment with smaller packages of space and power suitable for enterprise customers, with suites of space rather than an entire data hall being made available.



Report Structure

The TCL North American Data Centre Pricing – 2014 to 2019 - report is broken down into the following five sections:


Section One – Deals with Data Centre Trends in the North American Market - including the landscape for the Data Centre market, key trends in the North American market, the key types of North American Data Centre facility, the key services provided, the business models being followed, the growth in the REIT business model, acquisitions & mergers among North American Data Centre providers, the factors that determine a Data Centre’s location, the cost of new Data Centre builds, the key new Data Centre builds planned and the key performance indicators for Data Centre Providers.

Section Two – Pricing for the North American Data Centre – including the key factors that determine Data Centre pricing, the key pricing trends for the North American Data Centre, Geographical price trends for the North American facility, the different types of service offered, colocation & housing pricing, Managed Service pricing, Managed Hosting pricing, Cloud computing pricing, IT services pricing, Pricing for Power and the types of Data Centre pricing models available.

Section Three – North American Data Centre Provider Profiles - including profiles of the 27 key North American Data Centre providers identified in the report by TCL.

Section Four – Forecasts for the North American Data Centre - including Forecast Methodology, Capacity forecast for the North American Data Centre – in square feet & power by Local Colocation Provider, Retail Data Centre Provider & Wholesale Data Centre Provider - Pricing forecast for the North American Data Centre (per square foot, rack space and per kW) by Local Colocation Provider, Retail Data Centre Provider & Wholesale Data Centre Provider and an overall Revenue forecast for the North American Data Centre - from the end of 2014 to the end of 2019.

Section Five – Conclusions for the North American Data Centre - including the key Business trends for the North American Data Centre & the key Pricing trends for the North American Data Centre market identified in the report.

Table Of Contents

North American Data Centre Pricing Report 2014 to 2019
Table of Contents

A list of figures included in the report

A list of Data Centre companies included in the report

Methodology

Executive Summary

The Ten Key Headlines from the report

Section ONE - Data Centre Trends in the North American market
Introduction
The landscape for the North American Data Centre
The key trends for the North American Data Centre
The key types of North American Data Centre facility
The key services provided by the North American Data Centre
New services offered by the North American Data Centre
The types of connectivity service available from the Data Centre
The business models provided by the North American Data Centre
The growth of the Data Centre REIT
Mergers and Acquisitions by the North American Data Centre
The management of Data Centre facilities portfolio
The key factors determining new Data Centre locations
Key planned new North American Data Centre build outs
Key Performance Indicators for Data Centre Providers
Key Point Summary

Section TWO - Pricing for the North American Data Centre
Introduction
Wholesale, retail and local colocation Data Centre pricing
The key factors that determine Data Centre pricing
The key pricing trends that are impacting the Data Centre
Geographical pricing trends for the North American Data Centre
Colocation and Housing service pricing
Managed Service pricing
Managed Hosting pricing
Cloud Computing Service pricing
IT Service pricing
Pricing for Power
Pricing Models for the North American Data Centre
Key Point Summary

Section THREE - North American Data Centre Provider Profiles
Introduction
Key Data Centre Provider Profiles
Key Point Summary

SECTION FOUR - Forecasts for the North American Data Centre
Introduction
Methodology
Capacity Forecast for the North American Data Centre
Pricing Forecast for the North American Data Centre
Revenue Forecast for the North American Data Centre
Key Point Summary

SECTION FIVE - Conclusions for the North American Data Centre
Business Trends for the North American Data Centre
Pricing Trends for the North American Data Centre
Key Point Summary

Appendices
Appendix One - A glossary of terms used in the report


List of Figures

Figure 1: A table showing the key North American Data Centre providers
Figure 2: A table showing the 27 North American Data Centre providers profiled
Figure 3: A schematic showing how the PUE ratio is applied
Figure 4: A table showing the 27 North American Data Centre providers profiled
Figure 5: A table showing the number of key North American Data Centre facilities by segment type
Figure 6: A pie chart showing the 6 key North American Data Centre provider segments - in per cent - based on the numbers of Data Centre facilities
Figure 7: A table showing the largest individual North American Data Centre providers by raised floor space - in square feet
Figure 8: A table showing the main Data Centre build outs by geographical cluster in 2014
Figure 9: A table showing the 10 largest individual North American Data Centre providers by raised floor space - in square feet
Figure 10: A table showing the key types of North American Data Centre facility provider in the TCL survey
Figure 11: A table showing the main Data Centre regions in the North American market - in square feet
Figure 12: A pie chart showing the key North American Data Centre clusters by raised floor space in square feet - in %
Figure 13: A table showing the main Data Centre facility clusters in North America by numbers of facility
Figure 14: A pie chart showing the main Data Centre facility clusters in North America by numbers of facility - in %
Figure 15: A table showing selected Data Centre facility clusters in North America by numbers of raised floor space - in square feet
Figure 16: A pie chart showing the main Data Centre facility clusters inNorth Americaby raised floor space - in %
Figure 17: A table showing the 5 key types of North American Data Centre Provider by business model in the TCL survey
Figure 18: A table showing the types of connection services available from the North American Data Centre facility
Figure 19: A table showing the main North American Data Centre business models identified in the TCL report
Figure 20: A table showing the main Data Centre acquisitions in the North American market
Figure 21: A table showing the most recent Digital Realty Trust (DRT) Data Centre facility acquisitions
Figure 22: A table showing the key factors that determine new Data Centre locations inNorth America
Figure 23: A table showing the average Digital Realty Trust (DRT) Data Centre development costs per square foot - in USD
Figure 24: A table showing the selected Data Centre facilities built out - in USD per square foot
Figure 25: A table showing the key North American Data Centre facility build outs planned from 2014 onwards
Figure 26: A table showing the largest North American Data Centre facilities
Figure 27: A chart showing Equinix gross margin rates from 2010 to 2014 - in %
Figure 28: A chart showing the increase in Equinix cabinet revenues from Q3 2010 to Q2 2014 in USD
Figure 29: A chart showing the increase in CoreSite MRR per cabinet equivalent in USD per month
Figure 30: A chart showing the spread of revenue per square foot (woth CyrusOne, DFT, Equinix, QTS and ViaWest) in USD
Figure 31: A table showing Equinix gross Capex and gross revenue from Q1 2010 to Q1 2014 in millions of USD
Figure 32: A table showing Equinix gross Capex as a proportion of gross Equinix revenue from mid 2010 to mid 2014 - in per cent
Figure 33: A chart showing Equinix gross Capex as a proportion of Equinix gross revenue from mid 2010 to mid 2014 - in per cent
Figure 34: A chart showing CoreSite gross Capex as a proportion of CoreSite gross revenue from mid 2013 to mid 2014 - in per cent
Figure 35: A table showing the traditional distribution between the North American Colocation Data Centre, Wholesale Data Centre and Retail Data Centre segments
Figure 36: A chart showing selected local Colocation Data Centre provider rack space pricing - in USD per month
Figure 37: A table showing selected circuits and kW power for Verizon promotional pricing - in USD per month
Figure 38: A bar chart showing the total US Data Centre major market supply for Q1-14 - from DRT in MW
Figure 39: A table showing the major Data Centre geographical clusters in North America
Figure 40: A table showing selected key Data Centre services offered inNorth America
Figure 41: A table showing the service matrix available from selected North American Data Centre providers
Figure 42: A table showing selected Colocation and Housing products offered by the North American Data Centre provider
Figure 43: A table showing a selection of the types of Managed Service providers by the North American Data Centre provider
Figure 44: A table showing selected types of managed hosting services provided by the North American Data Centre provider
Figure 45: A table showing cloud computing pricing for ATandT's Synoptic Compute as a Service product
Figure 46: A table showing Verizon Public Cloud Server pricing - in USD per hour
Figure 47: A table showing selected IT services offered by the North American Data Centre provider
Figure 48: A table showing the types of Data Centre pricing for power that is available from the North American Data Centre
Figure 49: A table showing the increase in metered power as a percentage of annualized rental space - in per cent
Figure 50: A table showing the energy pricing per kW Hour for selectedUSstates for mid 2014 and mid 2013 - in USD cents
Figure 51: A chart showing the energy pricing for selectedUSstates in USD cents in kW per Hour as of mid 2014
Figure 52: A table showing the CenturyLink Data Centre facilities inNorth America
Figure 53: A table showing the CyrusOne Data Centre facilities in theUSA
Figure 54: A table showing the Digital Realty Trust (DRT) facilities inNorth America
Figure 55: A pie chart showing the share of aggregate net rental space in Digital Realty Trust Data Centre facilities by product type - in per cent
Figure 56: A table showing the mix of services offered per Internap Data Centre facility
Figure 57: A chart showing the suite of IaaS, Managed Services and QVI services provided by QTS
Figure 58: A table showing the Data Centre raised floor space by the Data Centre provider - as listed in the 27 Data Centre provider profiles
Figure 59: A table showing the forecast overall increase in North American Data Centre capacity in millions of square feet - from the end of 2014 to the end of 2019
Figure 60: A chart showing the forecast overall increase in North American Data Centre capacity in millions of square feet - from the end of 2014 to the end of 2014
Figure 61: A table showing the forecast increase in Data Centre capacity by local colocation, national retail and national wholesale Data Centre providers from the end of 2014 to the end of 2019 - in millions of square feet
Figure 62: A pie chart showing forecast Data Centre space by region as of the end of 2014
Figure 63: A chart showing the forecast increase in Data Centre capacity by local colocation, national retail and national wholesale Data Centre providers - from the end of 2014 to the end of 2019
Figure 64: A table showing the forecast overall increase in North American Data Centre power capacity in MW - from the end of 2014 to the end of 2019
Figure 65: A chart showing the forecast increase in North American Data Centre power capacity in MW - from the end of 2014 to the end of 2019
Figure 66: A table showing forecast customer power capacity by local colocation, national retail and national wholesale Data Centre segment by MW - from the end of 2014 to the end of 2019
Figure 67: A chart showing forecast customer power capacity by local colocation, national retail and national wholesale Data Centre segments by MW - from the end of 2014 to the end of 2019
Figure 68: A table showing the forecast overall North American Data Centre pricing in USD per square foot per month - from the end of 2014 to the end of 2019
Figure 69: A chart showing the forecast overall North American Data Centre pricing in USD per square foot per month - from the end of 2014 to the end of 2019
Figure 70: A table showing the forecast Data Centre pricing per square foot per month by local colocation, national retail and national wholesale Data Centre segments in USD per month - from the end of 2014 to the end of 2019
Figure 71: A chart showing the forecast overall Data Centre pricing per square foot per month by local colocation, national retail and wholesale Data Centre segment in USD per month - from the end of 2014 to the end of 2019
Figure 72: A table showing the forecast overall average standard retail North American rack space pricing in USD per month - from the end of 2014 to the end of 2019
Figure 73: A chart showing the forecast overall average North American rack space pricing in USD per month - from the end of 2014 to the end of 2019
Figure 74: A table showing forecast rack space pricing in USD per month between local colocation and national retail Data Centre providers - from the end of 2014 to the end of 2019
Figure 75: A chart showing forecast rack space pricing in USD per month between local colocation and national retail Data Centre providers - the end of 2014 to the end of 2019
Figure 76: A table showing the overall forecast average North American pricing per kW in USD per month - from the end of 2014 to the end of 2019
Figure 77: A chart showing the overall forecast average North American pricing per kW in USD per month - from the end of 2014 to the end of 2019
Figure 78: A table showing the forecast per kW pricing between local colocation, national retail and national wholesale Data Centre providers in USD per month - from the end of 2014 to the end of 2019
Figure 79: A chart showing the forecast per kW pricing between local colocation, national retail and wholesale Data Centre provider in USD per month - from the end of 2014 to the end of 2019
Figure 80: A table showing the forecast growth in overall North American Data Centre revenues in millions of USD per annum - from the end of 2014 to the end of 2019
Figure 81: A chart showing the forecast growth in overall North American Data Centre revenues in millions of USD per annum - from the end of 2014 to the end of 2019

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