Table of Contents
The company aims to maintain its top position in writing instruments through a brand positioning strategy bringing it close to consumers throughout their lifetime and educating consumers about sustainable manufacturing processes in order to continuously build emotional bridges with its audience. Faber-Castell aims to be perceived as a leader in educational matters. Faber-Castell has a pioneering and unique project, which involves planting trees for the production of pencils from reforested wood,...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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