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Alcoholic Drinks in New Zealand, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 110 pages

The total volume decline for alcoholic drinks in 2013 exceeded that observed during the review period. Several factors can be attributed as causative factors, including premiumisation of consumer preferences resulting in smaller purchase quantities at higher prices, continued migration of consumer preferences away from beer toward other alcoholic drinks and negative media attention toward RTDs

Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in New Zealand, Euromonitor International
ALCOHOLIC DRINKS IN NEW ZEALAND

October 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Continued Volume Decline, Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 1 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 2 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 3 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 4 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 5 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 6 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 7 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 9 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 10 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 17 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 18 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 19 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Db Breweries Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 4 DB Breweries Ltd: Key Facts
Summary 5 DB Breweries Ltd: Operational Indicators
Company Background
Production
Summary 6 DB Breweries Ltd: Production Statistics 2013
Competitive Positioning
Summary 7 DB Breweries Ltd: Competitive Position 2013
Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 8 Independent Liquor (NZ) Ltd: Key Facts
Summary 9 Independent Liquor (NZ) Ltd: Operational Indicators
Company Background
Production
Summary 10 Independent Liquor (NZ) Ltd: Production Statistics 2013
Competitive Positioning
Summary 11 Independent Liquor (NZ) Ltd: Competitive Position 2013
Lion Liquor Retail Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 12 Lion Liquor Retail Ltd: Key Facts
Summary 13 Lion Liquor Retail Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 14 Lion Liquor Retail Ltd: Competitive Position 2013
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 15 Lion Pty Ltd: Key Facts
Summary 16 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 17 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 18 Lion Pty Ltd: Competitive Position 2013
Villa Maria Estate Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 19 Villa Maria Estate Ltd: Key Facts
Summary 20 Villa Maria Estate Ltd: Operational Indicators
Company Background
Production
Summary 21 Villa Maria Ltd: Production Statistics 2013
Competitive Positioning
Summary 22 Villa Maria Ltd: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 23 Lager by Price Band 2013
Table 24 Number of Breweries 2008-2013
Category Data
Table 25 Sales of Beer by Category: Total Volume 2008-2013
Table 26 Sales of Beer by Category: Total Value 2008-2013
Table 27 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 28 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 29 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 33 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 34 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 36 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 37 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 39 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 41 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 42 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 43 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Cider/Perry: Total Volume 2008-2013
Table 46 Sales of Cider/Perry: Total Value 2008-2013
Table 47 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 48 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 53 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 54 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 56 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 57 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 61 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 68 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 69 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 70 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 24 Benchmark Brands 2013
Category Data
Table 75 Sales of Spirits by Category: Total Volume 2008-2013
Table 76 Sales of Spirits by Category: Total Value 2008-2013
Table 77 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 78 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 79 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 81 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 82 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 83 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 84 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 85 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 86 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 87 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 88 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 89 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 90 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 91 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 92 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 93 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 94 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 95 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 96 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 97 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 98 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 99 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 100 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 101 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 102 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 103 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 104 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 105 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 106 Sales of Wine by Category: Total Volume 2008-2013
Table 107 Sales of Wine by Category: Total Value 2008-2013
Table 108 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 109 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 110 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 111 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 112 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 113 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 114 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 115 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 116 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 117 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 118 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 119 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 120 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 121 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 122 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 123 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 124 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 125 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 126 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 127 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 128 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 129 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 130 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 131 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 132 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 133 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 134 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 135 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 136 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 137 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 138 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 139 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 140 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 141 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 142 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 143 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 144 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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