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The Sugar Backlash and its Effects on Global Consumer Markets

  • November 2014
  • -
  • Euromonitor International
  • -
  • 84 pages

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to artificial sweeteners (such as stevia blends) in their products. Our new report studies the impacts of this change on global ingredients; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table Of Contents

The Sugar Backlash and its Effects on Global Consumer Markets
THE SUGAR BACKLASH AND ITS EFFECTS ON GLOBAL CONSUMER MARKETS

November 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Demand Factors
Consumer Attitudes
Trends in Ingredients
Chart 1 Global High Intensity Sweeteners Market by Type 2013
Consumer Market Trends
Company Strategy
Outlook
Introduction and Definitions
the Demonisation of Sugar
Definitions
Summary 1 Types of Sugars and Bulk Sweeteners
Summary 2 Types of High Intensity Sweeteners
Fact Versus Opinion
Summary 3 Arguments For and Against Sugar Reduction
Demand Factors
the Obesity Pandemic
Chart 2 Obese Population in Key Markets 2008/2013
Chart 3 Prevalence of Diabetes in Key Markets 2008/2013
Tooth Decay
Chart 4 Children's Dental Health in Key Markets 2013
Health Awareness
Chart 5 Life Expectancy at Birth in Key Markets 2008/2013
Regulatory Guidelines and Legislation
Developments in Low-calorie Sweeteners
Consumer Attitudes Towards Sugar
Chart 6 Dietary Restrictions by Country 2013
Chart 7 "Which of the following factors or ingredients do you look for on food labels and food ingredient labels?" by Country 2013
Chart 8 "Which of the following factors or ingredients do you look for on food labels and food ingredient labels?" by Age Group 2013
Chart 9 "Which of the following factors or ingredients do you look for on food labels and food ingredient labels?" by Gender
Chart 10 "Which of the following phrases would you use to describe low calorie soft drinks" 2012?
Market Trends
Ingredients
Table 1 Global Sales of Sugar and Sweeteners as Ingredients by Category 2008/2013
Chart 11 Leading Markets for Stevia 2013
Beverages
Chart 12 Per Capita Consumption of Regular Cola Carbonates in Leading Markets 2008/2013
Chart 13 Per Capita Consumption of Low-calorie Cola Carbonates in Leading Markets 2008/2013
Summary 4 Mid-calorie Carbonate Launches 2012-2014
Table 2 Global Sales of Reduced-sugar and Regular Soft Drinks by Category 2008/2013
Chart 14 Reduced-sugar Soft Drinks as a % of Total Soft Drinks by Category 2008/2013
Sweet Packaged Foods
Table 3 Sales of Sugary Foods by Type 2009/2014
Chart 15 Per Capita Consumption of Sugary Packaged Foods by Country 2014
Better for You (bfy) Foods
Chart 16 Global Sales of BFY Packaged Food by Type 2009/2014
Table 4 Global sales of Reduced-Sugar Packaged Foods by Category 2009/2014
Hidden Sugars
Chart 17 Sugar Content of Breakfast Cereals in Germany 2012
Key Market Trends
Australia
Chart 18 Australia: Obesity 2008-2018
Table 5 Australia: Sales of Sweet Packaged Foods and Drinks 2009/2014
Brazil
Chart 19 Brazil: Obesity and Diabetes 2008-2018
Table 6 Brazil: Sales of Sweet Packaged Foods and Drinks 2009/2014
China
Chart 20 China: Obesity and Diabetes 2008-2018
Table 7 China: Sales of Sweet Packaged Foods and Drinks 2009/2014
Germany
Chart 21 Germany: Obesity and Diabetes 2008-2018
Table 8 Germany: Sales of Sweet Packaged Foods and Drinks 2009/2014
Mexico
Chart 22 Mexico: Obesity and Diabetes 2008-2018
Table 9 Mexico: Sales of Sweet Packaged Foods and Drinks 2009/2014
UK
Chart 23 UK: Obesity and Diabetes 2008-2018
Chart 24 UK: Daily Added Sugar Intake by Age Group
Chart 25 UK: Sources of Added Sugar by Age Group
Table 10 UK: Sales of Sweet Packaged Foods and Drinks 2009/2014
US
Chart 26 US: Obesity and Diabetes US 2008-2018
Chart 27 US: Sources of Added Sugar by Age Group
Table 11 US: Sales of Sweet Packaged Foods and Drinks 2009/2014
Company Strategy
Sugar Reduction by Stealth
Portion Control and Calorie Caps
Voluntary Schemes and Health Campaigns
Retailers Take Action
the Switch To Natural Sweeteners
Future Outlook
Anti-sugar Movement To Gain Momentum
More Research Required
the World Will Continue To Become Fatter
Chart 28 Forecast Obesity Rates in Key Markets 2013/2018
the Need for Government Intervention
More Sugar Taxes on the Cards
the Need To Make Food Labelling More Transparent
the Role of Industry
the Future of Sweeteners
Table 12 Forecast Sales of Sugar and Sweeteners as Ingredients by Category 2013/2018
Searching for the Ideal Sugar Replacement
Avoidance Versus Indulgence
Soft Drinks Trends
Table 13 Forecast Sales of Soft Drinks 2013-2018
A Growing Preference for Nh Foods
Chart 29 Forecast Sales of Selected Health and Wellness Packaged Foods 2014-2019












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