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Beer in New Zealand, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 52 pages

Craft beer continued to experience significant growth in 2013 despite declining demand for beer in New Zealand during the review period. Sales of craft beer increased by 30%, while overall beer experienced a 2% decline in total volume sales due to lower discretionary spending levels brought on by increasing housing prices and strong competition from other types of alcoholic drinks.

Euromonitor International's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in New Zealand, Euromonitor International
BEER IN NEW ZEALAND

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Category Data
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Db Breweries Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 2 DB Breweries Ltd: Key Facts
Summary 3 DB Breweries Ltd: Operational Indicators
Company Background
Production
Summary 4 DB Breweries Ltd: Production Statistics 2013
Competitive Positioning
Summary 5 DB Breweries Ltd: Competitive Position 2013
Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 6 Independent Liquor (NZ) Ltd: Key Facts
Summary 7 Independent Liquor (NZ) Ltd: Operational Indicators
Company Background
Production
Summary 8 Independent Liquor (NZ) Ltd: Production Statistics 2013
Competitive Positioning
Summary 9 Independent Liquor (NZ) Ltd: Competitive Position 2013
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 10 Lion Pty Ltd: Key Facts
Summary 11 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 12 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 13 Lion Pty Ltd: Competitive Position 2013
Executive Summary
Continued Volume Decline, Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 14 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 15 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 23 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 24 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 25 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 26 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 27 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 28 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 16 Research Sources












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