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City Travel Briefing: Rome

  • October 2014
  • -
  • Euromonitor International
  • -
  • 32 pages

Summary

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Tourism to Rome recorded a strong performance in 2013, driven by a rise of both inbound flows from the traditional markets of the US, UK, Germany and Japan, and from the emerging markets. Growth is expected to stay steady in the 2014-2019 period, benefiting from fast-rising arrivals from China and Russia. As the centre of the Catholic Church, Rome is also favoured by the rising global trend for religious tourism, further strengthened by the popularity of the recently elected Pope Francis.

Euromonitor International's City Travel Briefing: Rome global briefing offers an insight into to the size and shape of the Travel and Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Online Travel Sales to Country Residents, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Travel and Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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