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Coffee Global Corporate Strategy

  • October 2014
  • -
  • Euromonitor International
  • -
  • 46 pages

Nestlé continues to hold a strong position in global coffee by value. While it is desperate to address its weakness in the US pod market, soon-to-be merged entity Jacobs Douwe Egberts (JDE) is likely to post a real threat to Nestlé’s global leadership. Technological innovation is a constant challenge and opportunity to sustain consumer loyalty and fend off compatible products. Nestlé’s VertuoLine and Keurig 2.0 marked the highlights of coffee pod systems in 2014.

Euromonitor International's Coffee Global Corporate Strategy global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Coffee Global Corporate Strategy
Coffee Global Corporate Strategy

October 2014
Introduction
Strategic Evaluation
Competitive Landscape
Potential Impact of JDE
Growth Strategy for Instant Coffee
In Hot Pursuit of Pod Opportunity
Possible Future Movements

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