Table of Contents
A leading credit card company in Japan, Credit Saison’s core competitive strength comes from maintaining independence from large banking groups, and thus offering numerous cobranded credit cards with large retailers such as Seiyu and Yamada Denki. The company continued to target high-income consumers via the promotion of American Express credit cards, as a result of which the company boosted the spending rate per card. The number of cardholders within the group reached 25 million in FY2015.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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