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Health and Wellness in Romania

  • April 2016
  • -
  • Euromonitor International
  • -
  • 107 pages

Summary

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Romania enjoyed a consumption boom in 2015 as the government reversed austerity policies by raising wages and cutting many taxes. GDP grew by 3.7%, while the unemployment rate stayed at around 6.7%, all of which made consumers more optimistic. However, disposable incomes remain generally low and although they have begun to rise for many people, there are still considerable disparities at the regional level. As a result, sales of health and wellness products did not fulfil their potential in...

Euromonitor International's Health and Wellness in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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