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Soft Drinks in Romania, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 93 pages

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In 2014, volume sales declined in comparison to the previous year, a result of reduced average incomes that affected demand. Meanwhile, value sales increased by 3% in current terms, fuelled mostly by an increase in the average unit price of soft drinks in current terms, which was the main cause of the decline in volume sales. Demand remained concentrated on less-sophisticated categories such as carbonates and bottled water, which accounted for a combined total volume share of 87% in 2014.

Euromonitor International's Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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