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Spirits in New Zealand, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

While international brands continued to dominate during the review period, a number of new domestic players are emerging in New Zealand and the popularity of microdistillers continued to increase. New local players have been at the forefront of flavour and product innovation and have been active in promoting their products through the use of social media and through both off-trade and on-trade promotional activity. Word- of-mouth also played a significant role in the popularity of such products...

Euromonitor International's Spirits in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in New Zealand, Euromonitor International
SPIRITS IN NEW ZEALAND

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 26 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 28 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 29 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 2 Independent Liquor (NZ) Ltd: Key Facts
Summary 3 Independent Liquor (NZ) Ltd: Operational Indicators
Company Background
Production
Summary 4 Independent Liquor (NZ) Ltd: Production Statistics 2013
Competitive Positioning
Summary 5 Independent Liquor (NZ) Ltd: Competitive Position 2013
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 6 Lion Pty Ltd: Key Facts
Summary 7 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 8 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 9 Lion Pty Ltd: Competitive Position 2013
Executive Summary
Continued Volume Decline, Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 10 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 11 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 33 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 34 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 35 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 36 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 37 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 38 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












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