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Wine in New Zealand, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

The New Zealand grape harvest posted a record 345, 000 tonnes in 2013, representing a 29% increase on the 2013 harvest. In 2012, poor weather conditions resulted in an 18% decline to 269, 000 tonnes after a solid harvest of 328, 000 tonnes in 2011. Low carryover stock levels meant that unfulfilled orders for both domestic and export markets from 2012 were quickly fulfilled. The record harvest is in line with above-average crop harvests reported in nearly all Southern Hemisphere countries.

Euromonitor International's Wine in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Wine in New Zealand, Euromonitor International
WINE IN NEW ZEALAND

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2008-2013
Table 2 Sales of Wine by Category: Total Value 2008-2013
Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 18 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 22 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 23 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 24 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 31 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 32 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 33 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 34 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 35 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 36 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 37 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 1 Lion Pty Ltd: Key Facts
Summary 2 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 3 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 4 Lion Pty Ltd: Competitive Position 2013
Villa Maria Estate Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 5 Villa Maria Estate Ltd: Key Facts
Summary 6 Villa Maria Estate Ltd: Operational Indicators
Company Background
Production
Summary 7 Villa Maria Ltd: Production Statistics 2013
Competitive Positioning
Summary 8 Villa Maria Ltd: Competitive Position 2013
Executive Summary
Continued Volume Decline, Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 9 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 40 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 41 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 42 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 43 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 44 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 45 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 46 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 47 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 48 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 49 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 50 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 51 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 56 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 57 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 58 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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