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Services from over-the-top (OTT) players are continuing to displace those from traditional operators, but the industry has yet to decide on a reference strategy.& This Viewpoint analyses the options available to operators considering or refining their next-generation communication service strategies.

Table Of Contents

The Next-generation service deployment strategies for mobile operators
Table of contents
About this report
Executive summary
Recommendations
Next-generation communication services are a belated response to the challenge from OTT apps, but also have synergies with other initiatives
There are a number of key considerations in the development of next-generation service deployment
Key consideration 1: The need to understand and anticipate end-user trends
Key consideration 2: The need to understand and anticipate the strategies of other players in the value chain
Key consideration 3: Addressing the issue of innovation-enablement and quantifying platform business models
Key consideration 4: Developing a coherent strategy for the evolution of native device capabilities and for app usage
Key consideration 5: The need to better engage with the possibilities enabled by WebRTC
Market status and overview of approaches
Approach 1: Full specification IMS deployment
Approach 2: Custom IMS deployment
Approach 3: Wholesale cloud-based services
Approach 4: In-house/proprietary deployment
Approach 5: Partnership(s)
About the author and Analysys Mason
About the author
About Analysys Mason

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