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  5. > Overview of the Industrial Water and Wastewater Treatment Chemicals Market in South Africa : Industrial Expansion and Environmental Awareness Sustain Growth

Key Findings

•The total industrial water and wastewater treatment chemicals (WWTC) market in South Africa was worth $xx million in 2013. It is predicted to reach a revenue of $xx million in 2018, at a compound annual growth rate (CAGR) of xx% from 2013 to 2018.
•The coagulants and flocculants chemical segment generated the most revenue, followed by corrosion and scaling chemicals, and finally disinfectants and biocides. The predicted CAGR for these segments is xx%, xx%, and xx%, respectively.
•The smallest segment is pH adjustment chemicals, which grew by xx% in 2013, and is anticipated to grow by xx% in 2018, at a CAGR of xx%.
•In terms of end-user revenue, power generation witnessed the highest growth, and was the fastest growing; the second largest end user was petrochemicals, followed by food and beverage.
•Overall, the market will continue to experience steady growth, driven by xx key factors, namely, the growth of end-user industries and the increased enforcement of environmental legislature for water treatment chemicals across all industries.
•The use of alternative technology, such as membrane filtration, is still in the early stages and is not expected to significantly affect the market during the forecast period.
•The leading supplier of industrial water treatment chemicals in South Africa is ImproChem, a division of AECI. In 2013, ImproChem held xx% of the market share, and the closest competitor, Clariant Southern Africa (Pty) Ltd (Clariant SA), held xx%.
•The market is becoming highly proprietary and consolidated following the acquisition of Clariant SA’s water treatment business by ImproChem in 2014. This move helped ImproChem capture almost xx% of the market share, establishing it as the leading participant.
•On the other hand, the increasing number of low-priced imports from Asia and the Middle East threatens to fragment the market, diminish prices and increase competition. However, this is not likely to happen in the near term as long-standing relationships exist between the established companies and end users.

CEO’s Perspective

The South African industrial WWTC market was worth $xx million in 2013. It is expected to grow at an average of xx% each year until 2018.
The key growth drivers are expansion in end-user industries, the heightened environmental awareness and the increased enforcement of regulations.
The market is consolidated, with the top 3 competitors holding a xx% share in 2013.
The challenging economic climate in South Africa and the increasing environmental awareness will drive end users towards chemicals that are environmentally friendly, efficient and cost effective.

Market Overview

•The main water streams treated in the industry are raw water, process water and effluent water.
•Primary treatment of raw water is carried out to remove organic suspended solids and colloidal substances. The process is a combination of physical and chemical methods, carried out to ensure that the incoming water from municipalities and fresh water sources meets the standards required by a particular industry.
•Process water refers to water that is used in the internal and the external circuits of various processes, such as heating and cooling. Biocides and scaling and corrosion chemicals are commonly used to treat process water.
•Effluent water treatment is carried out to remove harmful substances, such as heavy metals and metal oxides, and this stream of water is either released or recycled. Coagulants and flocculants are commonly used to treat effluent water.

Key Questions This Study Will Answer

What is the size of the South African market? Is it growing, and at what rate?
What are the major trends, drivers and restraints and challenges, and how will they affect future demand for industrial water and wastewater treatment chemicals?
What is the overall revenue forecast for the market and its segments?
What is the current structure of the competition? Will industry consolidation, as seen in the previous years due to mergers and acquisitions, continue?
What role will technology play in the market over the next 5 years?
How does the use of water treatment chemicals differ by end user? Will some industries present more opportunities than others?

Table Of Contents

Overview of the Industrial Water and Wastewater Treatment Chemicals Market in South Africa : Industrial Expansion and Environmental Awareness Sustain Growth
Executive Summary
Market Overview
Total Industrial WWTC Market
•Drivers and Restraints
•Forecasts and Trends
•Market Share and Competitive Analysis
CEO's 360 Degree Perspective on the Industrial WWTC Market
Coagulants and Flocculants Segment Breakdown
Scaling and Corrosion Chemicals Segment Breakdown
Disinfectants and Biocides Segment Breakdown
pH Adjustment Chemicals Segment Breakdown
Other Chemicals Segment Breakdown
The Last Word
Appendix

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