Table of Contents
This report forecasts US bicycle demand in units and US dollars at the manufacturers' level to 2020. Total demand in volume and value terms is segmented by product in terms of wheel diameter: smaller than 20 inches, 20 inches, 24 inches, and 26 inches or larger.
To illustrate historical trends, total demand and the various segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, trade, key brands and market positioning, and retail. A Segmentation and Forecasts section defines products, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each product segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US market. A one-page, introductory Highlights section summarizes key findings from this 25-page report, and a Resources section lists contributing sources as well as resources available for further research.
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