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Germany Tourism Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates

BMI View: Germany's tourism market is very mature, and high levels of growth are unlikely. Conversely, itis also well-diversified and should prove robust in the event of any economic event. There is a strong mix ofbusiness travellers and cultural tourists, and there are also a number of major cities that are increasinglyattractive to tourists from throughout the world. Munich and Berlin in particular are popular, and haveexperienced a significant amount of investment in recent years as inbound arrivals have grown.

Hotel groups have begun to look at second tier cities for future investment considerations, however.European issues, including the migrant crisis and any economic downturns, would negatively affectdemand, but in an attempt to diversify source regions Germany has moved to grow close to Asian Pacificcountries (in particular China), which has also drawn the interest of Asian hotel groups looking to leveragetheir brand recognition within the luxury tourism sector.

Table Of Contents

Germany Tourism Report Q1 2016
BMI Industry View 5
Table: Key Forecasts (Germany 2012-2019) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Germany 2012-2019) 12
Table: Tourism Receipts (Germany 2012-2019) 13
Table: Hotel Accommodation (Germany 2012-2019) 16
Table: Tourist Departures and Consumption (Germany 2012-2019) 17
Industry Risk/Reward Index 18
Table: Western Europe - Tourism Risk/Reward Index 19
Market Overview 20
Competitive Landscape 24
Domestic Hotels 24
Table: Domestic Hotels 24
International Hotels 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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