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Analysis of the Industrial and Institutional (I&I) Hand Hygiene Chemicals Market in Australia : Increased Awareness and Compliance Drive Growth and Present New Opportunities for Value Addition

  • November 2014
  • 124 pages
  • Frost & Sullivan
Report ID: 2470295

Summary

Table of Contents

Executive Summary

•The Australian industrial and institutional (I&I) hand hygiene chemicals market caters to a wide range of end-user verticals and offers a large variety of hand cleaning and sanitising chemical products as well as services.
•Weak macro-economic conditions negatively impact demand in a range of end-user verticals such as manufacturing, resources, foodservice, hospitality, commercial office buildings, etc.
•The primary growth driver for this market has been the increased awareness of hand hygiene principles amongst both the general public as well as institutions. The push to reduce nosocomial infections (infections acquired at hospitals) has brought hand hygiene practices in the healthcare setting greater publicity and attention than at any other time in the past.
•Hand hygiene chemicals are the primary defence against infections and cross contamination risks. The healthcare industry, both acute and non-acute, is the largest vertical for hand hygiene chemical products, followed by the food & beverage processing and foodservice industry.
•While the largest segment is hand hygiene chemicals used in the work space, hand hygiene chemicals used in washrooms accounted for close to x% of the total market revenue in 2013.
•The market for hand sanitisers has experienced particularly strong growth over the past few years, becoming commonplace in many healthcare and food processing facilities as well as in general office spaces. Alcohol-based hand sanitisers will continue to hold the majority market share, even though non-alcohol-based sanitisers offer several key benefits.
•The Tier 1 suppliers continue to innovate to protect profitability and these innovations (product, dispensing, packaging, etc.) help to sustain the overall market growth as well.
•A significant shift is observable from bar to gel soaps and rapid growth of foam-based formulations due to potential cost savings and quick drying properties.
•However, the industry faces significant restraints to growth. The long-term trend of moving manufacturing and commercial operations overseas and the shutdown or scale back in operations at some mine sites reduces the total addressable market for hand hygiene chemicals in the country.
•Most sales to end-users are through distributors, with direct sales by manufacturers being limited to industries with large consolidated purchasing practices (such as healthcare).
•While a large proportion of the base chemicals is imported, end-product manufacturing of low-end products such as bulk soaps occurs mostly in the country, as importing what is essentially a liquid product is not financially viable. On the other hand, a significant portion of sanitarily sealed products such as non-bulk soaps tend to be imported.
•Johnson & Johnson (J&J) and 3M are the market leaders for hand hygiene chemicals supplied to the acute healthcare industry. Deb, GOJO, Ecolab, and Diversey are the leading Tier 1 suppliers across the other industries.
•The Tier 2 segment is mainly composed of Australia-based manufacturers with strengths in a specific geographic market or end-use vertical. The Tier 3 segment is extremely fragmented and is characterised by a high degree of price-driven competition. It is almost exclusively focused on bulk soap production.

CEO’s Perspective

Education of end-users remains critical to driving growth of the I&I hand hygiene chemicals market.
Stricter regulatory regimes on hand hygiene compliance and periodic outbreaks of infectious diseases will sustain demand.
Technological innovation is mainly focused on dispensing and compliance monitoring.
The market is likely to witness greater standardization of ‘green’ products.
Weak macroeconomic conditions are likely to result in subdued demand in some verticals over the short term.

Definitions

•The World Health Organization (WHO) defines “hand hygiene" as the act of cleaning hands for the purpose of physically or mechanically removing dirt, organic material, and microorganisms.
•Hand hygiene is essential in safeguarding patients and carers in the healthcare industry. Moreover, hand hygiene products are increasing in visibility and uptake in other industries, including food and beverage processing and foodservice.
•Using hand hygiene products reduces disease and infection, and consequently, limits the absence of workers on account of illness.
•I&I hand hygiene chemicals are sold on a business-to-business or business-to-government basis.
•This market includes hand hygiene products used for cleansing, sanitising, protecting, and restoring.
•This market excludes:
oFast-moving consumer hand hygiene products for household/domestic markets
oWipes, paper, and cloth towels
oSpecialty healthcare products such as surgical scrubs
•The market size is expressed in end-use dollars, for example, expenditure by end-customers for I&I hand hygiene chemical solutions.
•All amounts expressed in dollars in this research service are US dollars, unless specified otherwise. The exchange rate used is 1 AUD = 1USD.
•Market Sizing: Market estimates, growth estimates, and segmentation are based on information gathered from interviews with I&I hand hygiene chemical manufacturers and other industry stakeholders (distributors and industry associations) in 2013.
•A bottom-up approach has been used for market sizing using factors such as employed workforce, hand hygiene chemical usage practices, volume estimates, and cost.
•The base year for the research service is 2013. The study period is 2012–2019.
•Secondary Research: Relevant secondary data was also analyzed, including Frost & Sullivan’s internal database, industry reports, market databases, trade journals, industry literature, web-based publications, annual reports, etc.

Key Questions this Study will Answer

Is the market growing? How long will it continue to grow, and at what rate?
What are the key competitive tools being used in the industry?
Will product and service offerings in the market witness significant changes?
How will the structure of the market change with time?
What the main dynamics impacting activity within the main end-use verticals?
How is the market segmented by type of product and by vertical?

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